Affiliate Agreement
An affiliate agreement is the legal contract between an operator and affiliate that defines commission terms, obligations, restrictions, and termination clauses.
What it means in practice
An affiliate agreement is the binding contract between a program operator and an affiliate partner. It defines the commercial relationship: commission structures, payment terms, traffic restrictions, brand usage rules, compliance obligations, and termination conditions. Every legitimate affiliate program requires a signed or accepted agreement before an affiliate can begin promoting.
For operators, the affiliate agreement is a critical risk management tool. It establishes qualification rules that define what counts as a valid conversion, sets commission hold and clawback policies, and outlines prohibited traffic methods like cookie stuffing, brand bidding, or self-referral fraud. Without clear contractual terms, disputes over commissions become difficult to resolve.
Affiliates should review agreements carefully before joining a program. Key areas to scrutinize include negative carryover clauses in RevShare deals, payment thresholds and payout frequency, cookie and attribution policies, and what happens to earned commissions upon termination. In regulated verticals like iGaming and Forex, agreements also include KYC and AML compliance requirements.
How Affiliate Agreement works across industries
See how affiliate agreement is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports structured affiliate onboarding workflows where agreement acceptance is part of the partner activation process. Operators can configure commission terms, qualification rules, and compliance requirements that map directly to the contractual terms defined in each affiliate agreement.
Frequently Asked Questions
Common questions about affiliate agreement, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
An affiliate agreement is the legal contract between a program operator and an affiliate partner. It defines commission structures, payment terms, traffic rules, compliance obligations, and termination conditions for the partnership.
Related Terms
Affiliate Compliance Program
A structured set of rules, monitoring processes, and enforcement mechanisms that ensure affiliates adhere to brand guidelines, regulatory requirements, and promotional standards.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Commission Hold Period
A waiting period between when a commission is earned and when it becomes eligible for payout, used to verify conversion quality and protect against fraud or chargebacks.
Clawback
A clawback is the reversal or recoupment of affiliate commissions that were already paid out, typically triggered by chargebacks, fraud, refunds, or failure to meet qualification criteria.
Affiliate Onboarding
The process of registering, verifying, and activating new affiliates in a partner program, from application through first campaign launch.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
IB Agreement
An IB agreement is the formal contract between a forex broker and an [introducing broker](/glossary/introducing-broker) that defines the commission structure, payment terms, compliance obligations, client ownership rules, and termination conditions governing the partnership. It is the legal foundation that specifies how the IB earns revenue and what responsibilities each party assumes.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
Casino and sportsbook affiliate setup from day one. GGR vs. NGR models, player tracking, compliance across MGA, UKGC, and Curacao, and how to build a program that scales with regulation.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
Related Articles
Further reading on affiliate agreement and related affiliate program topics.
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