KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
What it means in practice
KYC (Know Your Customer) is an identity verification process required by regulators including gambling commissions and financial authorities. It involves document checks such as government-issued ID, proof of address, and in some cases source of funds verification. KYC applies to end customers during onboarding and sometimes to affiliates themselves as part of program compliance. Proper KYC processes are a front-line defense against affiliate fraud and fraudulent account creation.
KYC has a direct impact on affiliate program economics. KYC completion is often configured as a qualification rule that must be met before an affiliate earns commission - for example, a CPA payout only triggers after the referred user passes KYC verification. This protects operators from paying commissions on fraudulent, duplicate, or synthetic accounts. Connecting KYC status to FTD qualification ensures that only verified, real users count toward affiliate earnings.
Operators face a balancing act between compliance rigor and conversion performance. Strict KYC requirements can reduce conversion rates when users abandon the verification process, which negatively impacts affiliate EPC. The key is finding the right point in the user journey to trigger KYC - early enough to prevent fraud but late enough to avoid losing legitimate conversions. Thorough KYC also reduces chargeback risk by confirming the identity of depositing customers before funds are accepted.
How KYC (Know Your Customer) works across industries
See how kyc (know your customer) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 integrates KYC status as a qualification condition for commission approval, ensuring affiliates are only paid for fully verified conversions. Operators can configure different KYC requirements per brand, geo, and regulatory jurisdiction.
Frequently Asked Questions
Common questions about kyc (know your customer), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
KYC ensures that referred users are real, unique individuals - not fraudulent or duplicate accounts. By tying commission qualification to KYC completion, operators prevent paying affiliates for fake conversions and reduce the risk of bonus abuse and multi-accounting.
Related Terms
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Chargeback
A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Affiliate Program
A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.
Continue Learning
Free structured courses that cover this topic and more.
Setting Up an iGaming Affiliate Program
Casino and sportsbook affiliate setup from day one. GGR vs. NGR models, player tracking, compliance across MGA, UKGC, and Curacao, and how to build a program that scales with regulation.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
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