Fraud & Compliance Terms

Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.

A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.

Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.

A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.

Click fraud is the fraudulent practice where fake or manipulated clicks are generated on affiliate tracking links to inflate performance metrics, steal attribution, or trigger unearned commissions.

A traffic quality score is a composite metric that evaluates the quality of traffic an affiliate sends, factoring in conversion rates, fraud signals, user behavior, and downstream value to score partner performance.

Geo-targeting is the practice of restricting, customizing, or segmenting affiliate offers and traffic based on the user's geographic location. It is used to enforce regulatory compliance, manage licensing restrictions, and optimize campaign performance across different markets.

Bonus abuse is the practice of players systematically exploiting promotional offers -- such as welcome bonuses, free spins, or deposit matches -- to extract value with minimal risk or genuine play.

Self-referral fraud occurs when an affiliate creates accounts or makes purchases through their own tracking link to earn commissions on their own activity rather than genuinely referred customers.

Cookie stuffing is the fraudulent practice of placing affiliate tracking cookies on a user's browser without their knowledge or any genuine click, allowing the affiliate to claim unearned commissions when the user later converts organically.

AML (Anti-Money Laundering) refers to the set of laws, regulations, and procedures designed to prevent criminals from disguising illegally obtained funds as legitimate income through financial platforms, including those involved in affiliate marketing.

Ad fraud is the umbrella term for fraudulent activities in digital advertising and affiliate marketing designed to extract unearned revenue through fake clicks, fabricated conversions, or stolen attribution.

Bot traffic is automated, non-human traffic generated by software scripts or botnets that interacts with affiliate links and conversion funnels, inflating metrics and distorting attribution data.

Brand bidding is the practice of affiliates bidding on an operator's brand name or trademarked terms in paid search ads to intercept traffic that would otherwise arrive organically or directly.

Traffic source validation is the process of verifying that affiliate traffic originates from legitimate sources and matches declared promotional methods, as part of fraud prevention.

Duplicate account detection is the process of identifying when a single person creates multiple accounts to exploit affiliate program incentives such as signup bonuses or CPA offers.

A structured set of rules, monitoring processes, and enforcement mechanisms that ensure affiliates adhere to brand guidelines, regulatory requirements, and promotional standards.

Casino geo-blocking is the practice of restricting player access to an online casino based on their geographic location or jurisdiction. It is used by operators to comply with licensing conditions, local gambling regulations, and market-specific legal requirements that prohibit or restrict online gambling in certain regions.

Sweepstakes compliance encompasses the legal, regulatory, and operational requirements that sweepstakes casinos must meet to operate lawfully under US sweepstakes promotional law.