Qualified Conversion
A qualified conversion is a conversion that meets predefined criteria - such as minimum deposit, account verification, or activity thresholds - before commission is owed to the referring affiliate or IB.
What it means in practice
A qualified conversion is a referred action that passes a set of operator-defined rules before it triggers a commission payment. Unlike raw conversion counts, which may include signups that never deposit, accounts that fail KYC, or users who immediately withdraw, a qualified conversion represents a meaningful business outcome. The qualification layer sits between the tracking event and the commission calculation, acting as a filter that protects operators from paying for low-value or fraudulent activity.
Qualification criteria vary by business model but commonly include minimum deposit amounts, completed identity verification, a defined number of trades or wagers, or a hold period during which the deposit must remain in the account. Some programs stack multiple criteria - for example, requiring both a minimum deposit and at least one settled trade within 30 days. The specificity of these rules directly affects how clean the operator's affiliate cost structure is.
For affiliates, qualified conversions introduce a delay between the referral event and the payout. This creates a need for transparency: affiliates must be able to see which conversions qualified, which are pending, and which were rejected - along with the specific reason. Programs that lack this visibility risk losing affiliate trust and participation, even if the qualification rules themselves are reasonable.
How Qualified Conversion works across industries
See how qualified conversion is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 lets operators define multi-condition qualification rules per commission plan, with real-time status tracking that shows affiliates exactly where each conversion stands in the qualification pipeline.
Frequently Asked Questions
Common questions about qualified conversion, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Raw signups include accounts that never deposit, fail verification, or are created fraudulently. Qualifying conversions ensures operators only pay commissions on actions that represent real business value, reducing wasted spend and incentivizing affiliates to send higher-quality traffic.
Related Terms
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Conversion Rate
The percentage of clicks or visitors that complete a desired action, such as making a first deposit, opening an account, or purchasing a trading challenge.
Commission Hold Period
A waiting period between when a commission is earned and when it becomes eligible for payout, used to verify conversion quality and protect against fraud or chargebacks.
Clawback
A clawback is the reversal or recoupment of affiliate commissions that were already paid out, typically triggered by chargebacks, fraud, refunds, or failure to meet qualification criteria.
Continue Learning
Free structured courses that cover this topic and more.
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