Online Casino Affiliate Terms

An online casino affiliate is a marketing partner who drives traffic to an online casino through content, advertising, or other promotional channels in exchange for commissions based on player activity such as deposits, wagers, or generated revenue.

A casino bonus is a promotional incentive offered by online casinos to attract new players or retain existing ones. Common types include welcome bonuses, deposit match bonuses, no-deposit bonuses, and reload bonuses. Bonuses typically come with wagering requirements that must be met before winnings can be withdrawn.

Free spins are complimentary slot machine spins offered by online casinos as part of welcome bonuses, ongoing promotions, or loyalty rewards. They allow players to spin designated slot games without wagering their own funds, though winnings are typically subject to wagering requirements.

RTP (Return to Player) is the theoretical percentage of total wagered money that a slot machine or casino game is designed to pay back to players over time. An RTP of 96% means that, on average, the game returns $96 for every $100 wagered, with the remaining $4 representing the house edge.

The casino hold percentage is the proportion of player wagers that the casino retains as revenue over time. It reflects the mathematical advantage built into casino games and directly determines how much GGR an operator generates from player betting activity.

Player deposit velocity measures the rate and frequency of deposits a player makes over a given period. It is used by operators and affiliate programs to assess player engagement, predict lifetime value, and identify unusual deposit patterns that may indicate problem gambling or fraud.

Table game revenue is the GGR generated from casino table games such as blackjack, roulette, baccarat, and poker. Table games typically have lower house edges than slots, meaning they produce less revenue per wager but often attract higher-spending players with longer session times.

A progressive jackpot affiliate promotes online casino games with progressive jackpots -- prize pools that grow with each wager until a player wins. Affiliate attribution for progressive jackpot play involves tracking player engagement with these games and attributing the resulting revenue (or loss events from jackpot payouts) to the referring affiliate.

Sportsbook and casino affiliate programs differ in revenue models, player behavior, commission structures, and lifetime value patterns. Casino affiliates typically earn from higher-margin games with more predictable revenue, while sportsbook affiliates deal with lower margins, event-driven activity, and more volatile player behavior.

House edge is the mathematical advantage a casino holds over players on each game, expressed as a percentage of each wager the operator expects to retain over time.

A cashback bonus returns a percentage of a player's net losses over a defined period, used by casino operators to retain players and reduce churn after losing sessions.

A high roller is a casino player who wagers large amounts, generating outsized revenue and requiring dedicated VIP management and affiliate attribution.

A loyalty program rewards players for continued activity with points, bonuses, or tier-based benefits to increase retention and lifetime value.

A no deposit bonus is a promotional offer where new players receive bonus funds or free spins upon registration without needing to deposit money first.

A retention bonus is an incentive offered to existing players to encourage continued activity, directly affecting affiliate RevShare earnings and player lifetime value.

Deposit bonuses require a player deposit to activate, while no-deposit bonuses are granted without any financial commitment from the player.

A match bonus is a promotional offer where an operator matches a percentage of a player's deposit with bonus funds, subject to wagering requirements.

Slot volatility measures the risk and payout frequency of a slot game, affecting player behavior, session length, and ultimately the revenue an affiliate earns from referred players.

A game provider is a company that develops and licenses casino games — slots, table games, live dealer products — to online casino operators for use on their platforms.

Cashback bonuses return a percentage of net losses to the player, while deposit bonuses add matching funds on top of a deposit, each with different wagering and retention dynamics.

An RNG is an algorithm used by online casinos and gaming platforms to produce unpredictable outcomes, ensuring fair play across slots, table games, and lotteries.

A casino loyalty tier is a ranked level within a rewards program that grants players increasing benefits based on their wagering activity.

Game weighting determines what percentage of bets on each casino game type counts toward fulfilling a bonus wagering requirement.

RTP measures a slot's long-term payout percentage, while volatility describes how winnings are distributed -- frequent small wins (low) vs. rare large wins (high).

A welcome bonus is the promotional offer given to new players upon registration or first deposit at an online casino, sportsbook, or sweepstakes platform.

A crypto casino affiliate promotes cryptocurrency-based online casinos and earns commissions on player referrals paid in crypto or fiat currency.

Rakeback returns a percentage of the operator's rake or fee to the player. Cashback returns a percentage of net losses. Both affect affiliate RevShare calculations differently.

A game aggregator is a middleware platform that connects online casino operators to multiple game providers through a single API integration.

Provably fair is a cryptographic verification method that allows players to independently confirm that a casino game outcome was not manipulated.

A crypto casino is an online casino that accepts cryptocurrency deposits and withdrawals, often operating under offshore licences.

Game certification is the independent testing and approval process that verifies online casino games meet fairness, RNG integrity, and regulatory standards.

Provably fair uses cryptographic proofs for player-verifiable outcomes, while traditional RNG relies on third-party lab certification to demonstrate fairness.

Crypto casinos accept cryptocurrency deposits and often operate under offshore licences, while traditional casinos use fiat payments and typically hold tier-one regulatory licences like MGA or UKGC.

The player acquisition funnel maps the journey from affiliate click to first deposit, showing where potential players drop off and where operators can optimize conversion rates.

A white-label casino is a pre-built online casino platform licensed to operators under their own brand, including games, payments, and licensing infrastructure.

A live casino affiliate promotes online casinos with live dealer games, earning commissions from players who engage with real-time streamed table games like blackjack, roulette, and baccarat.

A turnkey casino is a pre-built online casino platform that operators can launch quickly with minimal customization, including games, payments, and licensing.

A crypto deposit is a player or trader funding transaction made using cryptocurrency such as BTC, ETH, or USDT, offering faster settlement and pseudonymous transfers compared to fiat methods.

Bonus stacking is the practice of combining multiple promotional offers on a single account, which can inflate operator costs and distort affiliate RevShare calculations.

Welcome bonuses require a first deposit and match it with bonus funds, while no deposit bonuses give players free credits without requiring any deposit, creating different risk and affiliate value profiles.

Player onboarding is the registration-to-first-action flow that converts a referred visitor into an active, depositing player on an operator's platform.

White-label casinos operate under a provider's license with limited customization, while turnkey casinos include an operator's own license and full platform ownership.

A player value score is a composite metric that quantifies the quality and revenue potential of referred players for affiliate commission optimization.

A skin is a separately branded front-end running on a shared white-label back-end, allowing multiple casino or sportsbook brands to operate from one platform.

A welcome bonus is any first-time incentive for new players, while a match bonus specifically matches a percentage of the player's deposit — a match bonus is one type of welcome bonus.

The regulatory obligations crypto casinos must meet around KYC, AML, licensing, and transaction monitoring when operating with cryptocurrency deposits and withdrawals.