Online Casino Affiliate Terms

An online casino affiliate is a marketing partner who drives traffic to an online casino through content, advertising, or other promotional channels in exchange for commissions based on player activity such as deposits, wagers, or generated revenue.

A casino bonus is a promotional incentive offered by online casinos to attract new players or retain existing ones. Common types include welcome bonuses, deposit match bonuses, no-deposit bonuses, and reload bonuses. Bonuses typically come with wagering requirements that must be met before winnings can be withdrawn.

Free spins are complimentary slot machine spins offered by online casinos as part of welcome bonuses, ongoing promotions, or loyalty rewards. They allow players to spin designated slot games without wagering their own funds, though winnings are typically subject to wagering requirements.

RTP (Return to Player) is the theoretical percentage of total wagered money that a slot machine or casino game is designed to pay back to players over time. An RTP of 96% means that, on average, the game returns $96 for every $100 wagered, with the remaining $4 representing the house edge.

The casino hold percentage is the proportion of player wagers that the casino retains as revenue over time. It reflects the mathematical advantage built into casino games and directly determines how much GGR an operator generates from player betting activity.

Player deposit velocity measures the rate and frequency of deposits a player makes over a given period. It is used by operators and affiliate programs to assess player engagement, predict lifetime value, and identify unusual deposit patterns that may indicate problem gambling or fraud.

Table game revenue is the GGR generated from casino table games such as blackjack, roulette, baccarat, and poker. Table games typically have lower house edges than slots, meaning they produce less revenue per wager but often attract higher-spending players with longer session times.

A progressive jackpot affiliate promotes online casino games with progressive jackpots -- prize pools that grow with each wager until a player wins. Affiliate attribution for progressive jackpot play involves tracking player engagement with these games and attributing the resulting revenue (or loss events from jackpot payouts) to the referring affiliate.

Sportsbook and casino affiliate programs differ in revenue models, player behavior, commission structures, and lifetime value patterns. Casino affiliates typically earn from higher-margin games with more predictable revenue, while sportsbook affiliates deal with lower margins, event-driven activity, and more volatile player behavior.