Live Dealer Casino
A live dealer casino streams real-time table games hosted by human dealers, offering players an interactive experience that bridges online convenience with land-based casino authenticity.
What it means in practice
A live dealer casino is an online casino format where games such as blackjack, roulette, baccarat, and poker are dealt by real human dealers in a studio or land-based venue, streamed to players in real time via video. Unlike RNG-powered digital table games, live dealer games introduce a social and trust element that appeals to players who value transparency and interaction.
For operators, live dealer products carry a different cost structure than standard online casino games. Studio infrastructure, dealer staffing, and streaming bandwidth drive higher operating costs, but live dealer players tend to have higher ARPU and longer session times. The house edge on live games is typically fixed by the game rules, and GGR from live dealer verticals is tracked separately from slots and virtual table games in most reporting systems.
From an affiliate perspective, live dealer casinos command premium CPA rates because live players tend to deposit more and have higher retention. Affiliate programs often segment live casino affiliate performance separately, tracking player deposit velocity and player lifetime value by game category. Operators that integrate live dealer content from providers like Evolution, Pragmatic Play Live, or Ezugi typically see stronger affiliate interest due to brand recognition.
How Live Dealer Casino works across industries
See how live dealer casino is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 enables operators to track affiliate-referred players across game categories, including live dealer segments, with granular real-time reporting that separates live casino GGR from slots and virtual games for accurate commission management.
Frequently Asked Questions
Common questions about live dealer casino, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
A live dealer casino is an online casino format where real human dealers host table games such as blackjack, roulette, and baccarat via live video stream. Players interact in real time through a chat interface and place bets digitally while watching the game unfold on camera.
Related Terms
Live Casino Affiliate
A live casino affiliate promotes online casinos with live dealer games, earning commissions from players who engage with real-time streamed table games like blackjack, roulette, and baccarat.
Live Dealer Tracking
Live dealer tracking refers to the attribution and performance measurement of affiliate-referred players who engage with live casino games. It involves tracking player activity across live dealer tables (blackjack, roulette, baccarat) and attributing the resulting revenue to the correct affiliate partner.
House Edge
House edge is the mathematical advantage a casino holds over players on each game, expressed as a percentage of each wager the operator expects to retain over time.
High Roller
A high roller is a casino player who wagers large amounts, generating outsized revenue and requiring dedicated VIP management and affiliate attribution.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
Player Lifetime Value
The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.
RNG (Random Number Generator)
An RNG is an algorithm used by online casinos and gaming platforms to produce unpredictable outcomes, ensuring fair play across slots, table games, and lotteries.
Casino Hold Percentage
The casino hold percentage is the proportion of player wagers that the casino retains as revenue over time. It reflects the mathematical advantage built into casino games and directly determines how much GGR an operator generates from player betting activity.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
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CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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