Online Casino Affiliate

GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.

A casino bonus is a promotional incentive offered by online casinos to attract new players or retain existing ones. Common types include welcome bonuses, deposit match bonuses, no-deposit bonuses, and reload bonuses. Bonuses typically come with wagering requirements that must be met before winnings can be withdrawn.

A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.

Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.