Casino Hold Percentage
The casino hold percentage is the proportion of player wagers that the casino retains as revenue over time. It reflects the mathematical advantage built into casino games and directly determines how much GGR an operator generates from player betting activity.
What it means in practice
The Casino Hold Percentage represents the share of total wagers that the casino retains as revenue. It is the practical manifestation of the house edge across all bets placed. While house edge describes the theoretical margin on a single game, the hold percentage reflects the actual revenue retention rate observed over a period of play or across all games.
Hold percentage varies significantly by game type. Slots typically have a hold of 3-8% (corresponding to RTPs of 92-97%). Table games like blackjack may have a hold of 1-2% with skilled players, while games like roulette hold approximately 2.7% (European) to 5.3% (American). The overall hold percentage for an operator depends on the mix of games their players engage with.
For affiliates, the hold percentage matters because it drives GGR (Gross Gaming Revenue). Higher hold means more GGR per dollar wagered, which increases the revenue base for RevShare commissions. Affiliates who drive players toward higher-hold games (typically slots) will generally see higher per-player revenue than those whose referred players primarily play low-hold table games.
Operators monitor hold percentage as a key operational metric. Deviations from expected hold can indicate issues such as bonus exploitation, advantage play, or technical problems with game integrations. Consistent hold percentage tracking across game types helps operators forecast revenue and set appropriate affiliate commission rates.
How Casino Hold Percentage works across industries
See how casino hold percentage is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports revenue reporting across different game types and product verticals, allowing operators to analyze how hold percentage variations affect affiliate commission calculations and overall program profitability.
Frequently Asked Questions
Common questions about casino hold percentage, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
House edge is the theoretical mathematical advantage on a specific game, expressed per bet. Hold percentage is the actual proportion of wagers retained by the casino over a period of time. In practice, hold percentage may differ from the theoretical house edge due to player behavior, bet sizing, and session length.
Related Terms
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Slot RTP (Return to Player)
RTP (Return to Player) is the theoretical percentage of total wagered money that a slot machine or casino game is designed to pay back to players over time. An RTP of 96% means that, on average, the game returns $96 for every $100 wagered, with the remaining $4 representing the house edge.
Table Game Revenue
Table game revenue is the GGR generated from casino table games such as blackjack, roulette, baccarat, and poker. Table games typically have lower house edges than slots, meaning they produce less revenue per wager but often attract higher-spending players with longer session times.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Player Tracking
The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.
Online Casino Affiliate
An online casino affiliate is a marketing partner who drives traffic to an online casino through content, advertising, or other promotional channels in exchange for commissions based on player activity such as deposits, wagers, or generated revenue.
Continue Learning
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