Glossary Category

Prop Trading Affiliate Terms

Definitions for prop-firm acquisition models, challenge purchase metrics, and partner payout terms.

Terms in this cluster

Prop Trading

Challenge Purchase

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A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.

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Prop Trading

Funded Account

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A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.

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First-Time Purchase

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The first challenge or evaluation purchase made by a trader referred through an affiliate link or coupon code, used as the primary conversion event in prop trading partner programs.

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Repeat Purchase Attribution

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The process of crediting an affiliate for subsequent purchases made by a trader they originally referred, beyond the initial conversion event.

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Influencer Affiliate

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An affiliate who promotes products through content creation on platforms like YouTube, TikTok, Instagram, or podcasts, typically using coupon codes rather than traditional tracking links.

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Prop Firm Partner Program

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An affiliate or partner program operated by a proprietary trading firm to acquire new traders through external partners, influencers, and affiliates who promote challenge purchases.

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Profit Split

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The percentage of trading profits that a funded trader keeps after passing a prop firm evaluation. Profit splits are a primary conversion driver and directly influence affiliate promotion strategies.

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Evaluation Phase

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An evaluation phase is a structured assessment period in prop trading where traders must meet defined profit targets and risk management rules within a set timeframe to qualify for a funded trading account.

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Reset Fee

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A reset fee is a discounted payment a trader makes to restart an evaluation challenge after failing, allowing them to re-enter the same challenge tier without purchasing a full new challenge at the original price.

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Drawdown

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Drawdown is the maximum loss a trader is allowed to incur -- either in a single day or cumulatively -- before their challenge or funded account is terminated by the prop trading firm.

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Payout Certificate

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A payout certificate is a verified document or screenshot showing that a prop trading firm has successfully paid out profits to a funded trader. It serves as social proof in affiliate marketing.

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Challenge Fee

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A challenge fee is the payment a trader makes to enter a prop firm evaluation challenge, often serving as the basis for affiliate commission calculations in prop trading programs.

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Scaling Plan

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A scaling plan is a structured program where funded traders receive progressively larger account balances based on consistent performance, affecting long-term affiliate value calculations.

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Prop Firm Affiliate Program

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A prop firm affiliate program is a partner or referral program operated by a proprietary trading firm, typically structured around commissions on challenge purchases, resets, and scaling upgrades.

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Trailing Drawdown

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Trailing drawdown is a prop firm risk rule where the maximum loss floor rises with account profits, permanently tightening the allowable loss threshold.

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Profit Target

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A profit target is the percentage gain a trader must achieve during a prop firm evaluation phase to qualify for a funded account.

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Daily Loss Limit

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A daily loss limit is the maximum amount a trader can lose in a single trading day before their account is suspended or failed in a prop firm evaluation.

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Consistency Rule

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A consistency rule limits how much of a funded or challenge account's total profit can come from a single trading day, enforcing disciplined, repeatable strategy.

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CPA vs RevShare (Prop Trading)

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In prop trading, CPA pays per challenge purchase while RevShare pays a recurring cut of challenge fee revenue. Each model suits different program structures and affiliate types.

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Instant Funding

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Instant funding is a prop trading model where traders receive a funded account immediately without completing an evaluation challenge first.

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Instant Funding vs Evaluation Challenge

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Instant funding provides immediate capital access without testing, while evaluation challenges require traders to pass profitability and risk tests first.

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Challenge Pass Rate

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Challenge pass rate is the percentage of traders who successfully complete a prop firm evaluation and receive a funded account.

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Drawdown vs Trailing Drawdown

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Drawdown sets a fixed loss limit from the starting balance, while trailing drawdown moves upward with profit, creating a dynamic floor that locks in gains.

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Prop Firm Payout

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A prop firm payout is the distribution of trading profits from a funded account to the trader, based on the firm's profit split ratio and payout schedule.

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Two-Phase Evaluation

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A two-phase evaluation is a prop firm challenge model requiring traders to pass two sequential stages with distinct profit targets before receiving a funded account.

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One-Step vs Two-Step Challenge

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One-step challenges require passing a single evaluation phase. Two-step challenges split the evaluation into two phases with different targets and rules.

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Max Allocation

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Max allocation is the highest amount of funded capital a prop trading firm will assign to a single trader, typically reached through scaling after consistent profitable performance.

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Prop Firm Challenge

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A prop firm challenge is a paid evaluation process where traders must meet profit targets and risk limits within a simulated account to qualify for a funded trading account.

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Minimum Trading Days

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Minimum trading days is a prop firm evaluation rule requiring traders to execute trades on a set number of distinct calendar days before passing a challenge phase.

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News Trading Restriction

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A news trading restriction is a prop firm rule that limits or prohibits traders from holding open positions during major economic news events.

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Profit Factor

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Profit factor is a trading performance metric calculated by dividing gross profits by gross losses, indicating overall strategy profitability.

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Simulated Trading

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Simulated trading is a practice environment where traders execute orders using virtual capital under real or near-real market conditions.

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Simulated Trading vs Live Trading

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Simulated trading uses virtual capital for evaluation. Live trading uses real capital with actual market risk. The distinction affects prop firm structures and affiliate payouts.

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Prop Firm Risk Rules

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Prop firm risk rules are the mandatory constraints traders must follow during evaluation and funded phases, including drawdown limits, daily loss caps, and consistency requirements.

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Funded Trader

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A funded trader is someone who has passed a prop firm evaluation and been allocated simulated capital to trade, sharing profits with the firm according to an agreed profit split ratio.

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Prop Firm vs Hedge Fund

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Prop firms provide individual traders with simulated capital and take a share of profits. Hedge funds pool investor capital and are managed by professional fund managers. They serve different markets with different risk models.

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Prop Firm White Label

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A prop firm white label is a turnkey platform that allows entrepreneurs to launch a branded proprietary trading firm using third-party infrastructure.

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