Funded Account
A trading account provided by a proprietary trading firm to a trader who has passed an evaluation challenge, allowing them to trade with the firm capital under defined risk rules.
What it means in practice
A funded account is the outcome of successfully completing an evaluation challenge offered by a proprietary trading firm. The trader begins by making a challenge purchase - paying a fee to enter the evaluation. If the trader meets the performance and risk criteria, the firm provides a funded account loaded with the firm's capital. The trader then trades this account under specific rules, and profits are split between the trader and the firm according to a predefined ratio.
In the context of affiliate programs, funded accounts create a multi-step conversion funnel. Affiliates drive traders to purchase challenges, earning a CPA commission per purchase through their affiliate link. Because most traders do not pass on their first attempt, repeat purchases - where traders buy new challenges after failed evaluations - create recurring revenue opportunities for affiliates and are an important part of the prop trading affiliate model.
Tracking funded accounts within affiliate programs requires linking the initial challenge purchase to the funded stage. Qualification rules define when a commission triggers - whether at the point of purchase, upon passing the evaluation, or when the funded account is activated. Each stage can carry a different commission value. Server-side postback calls confirm each conversion event, ensuring accurate attribution across the full funnel.
How Funded Account works across industries
See how funded account is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 tracks the full prop trading funnel from challenge purchase through evaluation to funded account status, enabling operators to set different commission tiers based on conversion stage and configure qualification rules for each step.
Frequently Asked Questions
Common questions about funded account, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
A funded account is a trading account provided by a prop firm to a trader who has successfully passed an evaluation challenge. The trader uses the firm's capital to trade under defined risk parameters, and profits are shared between the trader and the firm based on a pre-agreed split.
Related Terms
Challenge Purchase
A challenge purchase is the primary conversion event in prop trading affiliate programs -- when a trader buys a funded account evaluation or challenge from a prop trading firm.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Program
A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Instant Funding
Instant funding is a prop trading model where traders receive a funded account immediately without completing an evaluation challenge first.
Profit Target
A profit target is the percentage gain a trader must achieve during a prop firm evaluation phase to qualify for a funded account.
Daily Loss Limit
A daily loss limit is the maximum amount a trader can lose in a single trading day before their account is suspended or failed in a prop firm evaluation.
Continue Learning
Free structured courses that cover this topic and more.
Building a Prop Trading Partner Program
Challenge-based payout models, coupon code tracking, repeat purchase attribution, and first-or-last click rules. How to structure a partner program around the prop trading purchase funnel.
Scaling Prop Trading Affiliate Programs
Multi-tier partner networks, payout optimization, fraud prevention, and influencer recruitment strategies for prop firms growing beyond 50 affiliates.
Related Articles
Further reading on funded account and related affiliate program topics.
How Prop Firms Track Repeat Challenge Purchases for Affiliate Commissions
Prop trading firms face a unique attribution challenge: affiliates drive traffic that buys challenges, fails, and buys again. This guide explains how to track repeat purchases, structure commissions around them, and avoid overpaying on recycled funnels.
Apr 24, 2026
How Prop Firms Prevent Affiliate Fraud in Challenge Funnels
A practical guide for prop trading firms on detecting and preventing affiliate fraud specific to challenge funnel economics. Learn how duplicate accounts, fake traffic, and challenge farming affect partner program integrity.
Apr 21, 2026
How Prop Firms Align Affiliate Payouts with Trader Lifecycle Stages
A practical guide to structuring prop firm affiliate commissions around trader lifecycle stages. Learn how to map payouts to challenge purchases, evaluation passes, funded accounts, and scaling milestones instead of paying flat rates on initial conversions.
Apr 20, 2026
How Prop Firms Track Challenge Fee Revenue Through Affiliate Channels
A practical guide for prop trading firms on tracking challenge fee revenue through affiliate channels. Covers attribution models, commission structures tied to challenge purchases, repeat purchase tracking, and the reporting infrastructure needed to manage affiliate-driven acquisition at scale.
Apr 18, 2026
How Prop Trading Firms Structure Affiliate Payout Models That Scale
A practical guide to affiliate payout models for prop trading firms. Learn how challenge purchases, funded account transitions, and repeat purchases shape commission logic for prop firm partner programs.
Apr 14, 2026
The Sleeping Giant Awakes: The State of iGaming in Brazil (2025-2026)
Brazil’s iGaming market is booming. Explore new regulations, key players, market growth, and what operators must know to succeed in Brazil’s fast-rising iGaming industry.
Dec 9, 2025