Affiliate Program
A structured partnership where a business rewards external partners (affiliates) for driving traffic, leads, or conversions through tracked referral activity.
What it means in practice
An affiliate program is a formal arrangement between a business (the operator or advertiser) and external partners (affiliates) who promote the business in exchange for commissions. Each affiliate receives a unique affiliate link that tracks clicks and conversions back to them. When a referred user completes a qualifying action - such as a deposit, registration, or purchase - the system fires a postback to confirm the event and triggers the corresponding payout to the affiliate.
The commission structure is the core of any affiliate program. Programs can pay affiliates using a variety of models, including CPA (a fixed fee per conversion), RevShare (an ongoing percentage of revenue generated by the referred user), Hybrid Commission (a combination of CPA and RevShare), or CPL (a fee per lead). The choice of model depends on the operator's risk tolerance, the affiliate's traffic quality, and the vertical.
Affiliate programs differ significantly across verticals. In iGaming, programs focus on player acquisition through deposit-based events and compliance-heavy jurisdictions. In Forex, introducing broker networks form multi-tier partner structures with lot-based commissions. In Prop Trading, the challenge purchase is the primary conversion event, and programs are growing rapidly as the vertical matures. Track360 handles multi-vertical programs, allowing operators to manage diverse affiliate structures from a single platform.
How Affiliate Program works across industries
See how affiliate program is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 provides a unified platform to launch and manage affiliate programs across verticals, with configurable commission logic, real-time tracking, and multi-brand support. Operators can run iGaming, Forex, and Prop Trading programs from a single dashboard with vertical-specific deal structures.
Frequently Asked Questions
Common questions about affiliate program, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
An affiliate program is run directly by an operator or brand to manage its own partners. An affiliate network is a third-party marketplace that connects multiple operators with multiple affiliates, acting as an intermediary. Programs offer more control and direct relationships; networks offer scale and access to a wider pool of affiliates.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Hybrid Commission
Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.
Sub-Affiliate
An affiliate recruited by another affiliate into a program, where the recruiting affiliate earns a percentage of the sub-affiliate commissions as an override.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Affiliate Network
An affiliate network is a third-party intermediary that connects advertisers with affiliates, handling tracking, reporting, and payments across multiple programs.
Affiliate Program Setup
Affiliate program setup is the process of defining commission structures, tracking methods, partner terms, and operational workflows before launching a program.
Continue Learning
Free structured courses that cover this topic and more.
Cross-Border Affiliate Program Management
How to manage affiliate programs across multiple markets, jurisdictions, currencies, and languages without losing control.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
Related Articles
Further reading on affiliate program and related affiliate program topics.
How Casino Operators Design Affiliate Welcome Bonus Strategies That Protect Margins
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SBC Summit vs ICE Barcelona: Which Event Fits Your Stage in 2026
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Crypto Exchange Affiliate Tracking: How Operators Connect Referrals to Trading Activity
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