GOPPAR (Gross Operating Profit Per Available Room)

GOPPAR measures profitability per available room by dividing gross operating profit by the number of available rooms over a period. Unlike RevPAR, which counts only room revenue, GOPPAR factors in operating costs, so it shows what a property actually keeps after the cost of generating that revenue. This makes it a favoured metric for owners and asset managers judging operational efficiency.

Because GOPPAR is profit-based, it exposes channel and cost trade-offs that revenue metrics hide. A booking won through a high-cost channel may lift revenue but add little profit once commissions are paid, which is why operators watch GOPPAR alongside occupancy rate and ADR when comparing distribution channels. Shifting demand toward lower-cost direct and affiliate channels through a travel affiliate program can raise GOPPAR even when top-line revenue is flat.

GOPPAR is usually tracked monthly or quarterly because operating costs are reported on those cycles. Operators read it next to TRevPAR, which captures total revenue including ancillary revenue, and use the gap between revenue and profit metrics to find where cost is eating into performance.