TRevPAR (Total Revenue Per Available Room)

TRevPAR measures total revenue per available room by dividing all hotel revenue by the number of available rooms over a period. It is broader than RevPAR, which counts only room revenue, because TRevPAR also includes food and beverage, spa, parking, and other ancillary revenue. This makes it a fuller picture of how much each room contributes across every revenue stream.

Because TRevPAR captures spend beyond the room, it rewards properties that grow on-site and add-on revenue rather than relying on the nightly rate alone. Channel quality matters here too: guests sourced through direct and affiliate channels often book longer or higher-value stays, and a travel brand running its own affiliate program can track which partners bring guests who spend more once on property.

Operators read TRevPAR alongside occupancy rate and the RevPAR vs ADR pairing to separate room performance from total-revenue performance. A property can hold steady room metrics while lifting TRevPAR by growing ancillary spend per guest.