Revenue Per FTD vs CPA

Revenue per FTD measures the average revenue generated by each first-time depositor, used to evaluate affiliate traffic quality and set sustainable CPA rates.

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

The LTV-to-CAC ratio compares the lifetime revenue a customer generates against the cost to acquire them, measuring whether an affiliate program creates sustainable unit economics.

Grouping affiliates by criteria such as traffic volume, conversion quality, vertical focus, or geographic reach to apply differentiated commission structures and support levels.

Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.