What it means in practice
Il GGR (Gross Gaming Revenue) è il ricavo lordo che rimane dopo aver sottratto le vincite dei giocatori alle puntate totali. Il NGR (Net Gaming Revenue) parte dal GGR e deduce ulteriori costi: bonus erogati, imposte sul gioco, commissioni di piattaforma e, talvolta, costi di elaborazione dei pagamenti o altre deduzioni commerciali. In Italia, l'ADM (Agenzia delle Dogane e dei Monopoli) disciplina la tassazione sul GGR per gli operatori con licenza nazionale, rendendo la distinzione tra GGR e NGR particolarmente rilevante per i programmi di affiliazione del mercato domestico.
Per gli affiliati, l'impatto pratico è diretto: una percentuale RevShare calcolata sul NGR paga quasi sempre meno rispetto alla stessa percentuale applicata al GGR. Per questo motivo, operatori e affiliati non devono discutere solo della percentuale di RevShare, ma anche della base di calcolo esatta e delle clausole sul negative carryover - ovvero se il NGR negativo di un periodo si accumula nei mesi successivi riducendo future commissioni.
Dal punto di vista dell'operatore, il NGR è spesso la base commerciale più realistica, perché riflette il margine al netto dei costi reali. Dal punto di vista dell'affiliato, la trasparenza conta più dell'etichetta. Formule chiare e report accurati costruiscono la fiducia e riducono le contestazioni sui pagamenti.
Advantages
- Calcolo più semplice con meno variabili
- Payout effettivo più alto per percentuale RevShare
- Più facile da verificare e riconciliare per gli affiliati
- Nessuna disputa sulle deduzioni
Limitations
- Non riflette il margine commerciale reale dell'operatore
- I costi di bonus e tasse restano fuori dalla formula
- Meno diffuso nei mercati competitivi con elevata promozione
Advantages
- Riflette il margine commerciale reale per l'operatore
- Base di payout più sostenibile per programmi a lungo termine
- Ampiamente adottato nei mercati iGaming regolamentati
- Allinea i payout degli affiliati agli effettivi risultati economici
Limitations
- Le formule di deduzione complesse possono ridurre la trasparenza
- Gli affiliati possono guadagnare meno rispetto alla percentuale indicata
- Il negative carryover può azzerare o ridurre i payout nei periodi in perdita
- Richiede reportistica dettagliata per mantenere la fiducia degli affiliati
When to choose which
Choose GGR
Gli accordi basati su GGR funzionano bene quando l'operatore vuole offrire un tasso RevShare chiaro e attraente, facile da comprendere per gli affiliati. Sono più diffusi nei programmi che si rivolgono ad affiliati a volume che privilegiano la semplicità e percentuali headline più elevate.
Choose NGR
Gli accordi basati su NGR sono lo standard nei mercati iGaming maturi e regolamentati, dove gli operatori necessitano di formule di payout che riflettano il margine reale dopo bonus, tasse e commissioni. Scegliere il NGR quando si vuole una struttura di payout sostenibile nel lungo periodo - abbinata sempre a una reportistica trasparente.
How GGR vs NGR works across industries
See how ggr vs ngr is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supporta calcoli RevShare basati sia su GGR sia su NGR, con formule di deduzione configurabili. Il dashboard di reportistica mostra in modo trasparente i dettagli di GGR e NGR, in modo che gli affiliati capiscano esattamente come viene calcolata la loro commissione.
Frequently Asked Questions
Common questions about ggr vs ngr, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Il NGR riflette il valore commerciale netto effettivo dopo le deduzioni come bonus e tasse. Gli operatori lo considerano spesso una base di payout più sostenibile rispetto al GGR, specialmente nei mercati con elevati costi promozionali o con un prelievo fiscale significativo, come avviene in Italia con la tassazione ADM sul GGR.
Related Terms
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
Revenue Share Deductions
Revenue share deductions are costs subtracted from gross revenue before calculating an affiliate's RevShare payout, including bonuses, taxes, fees, and chargebacks.
Continue Learning
Free structured courses that cover this topic and more.
iGaming Affiliate Revenue Models
GGR vs NGR, RevShare deal structures, player lifetime value alignment, negative carryover, and deal optimization for casino and sportsbook affiliate programs.
Setting Up an iGaming Affiliate Program
iGaming affiliate program setup. GGR vs. NGR, player tracking, MGA/UKGC/Curacao compliance, and how to scale.
Related Articles
Further reading on ggr vs ngr and related affiliate program topics.
Casino Game Providers Directory 2026: Market Map
A neutral directory of the 2026 casino game supply market: 69 studios and aggregators organized into 5 categories, covering tier-1 slots studios (Pragmatic Play, Play'n GO, Nolimit City, Hacksaw Gaming, Games Global), live casino suppliers (Evolution, Playtech Live, Stakelogic Live, BetGames), aggregators and content platforms (SOFTSWISS, SlotMatrix, Slotegrator, Hub88, Pariplay), crash and instant-win studios (Spribe, SmartSoft, Turbo Games), and bingo, lottery, and soft-games content (Virtue Fusion, Zitro, IWG, Caleta). Each table lists content type, notable titles, and aggregator availability.
Jul 18, 2026
Online Poker Statistics 2026: Revenue, Traffic & Market Data
Online poker generated roughly 3% of European licensed operator revenue in 2025 and about 1% of New Jersey internet gaming win, making it the smallest major iGaming vertical by revenue and one of the most durable by player engagement. This reference page compiles regulated market revenue by country and US state, cash game traffic, tournament prize pools, mobile share, and the rake-based affiliate economics that separate poker from casino NGR deals. Reviewed quarterly.
Jul 18, 2026
Lottery Industry Statistics 2026: Sales & iLottery Data
World Lottery Association members sold at least $441.1 billion across lottery and sports betting in FY2024 and returned $94.8 billion to good causes, while US lotteries alone sold $113.3 billion and transferred $30.6 billion to beneficiaries. This reference page compiles global and national lottery sales, the iLottery jurisdictions and digital share, EuroMillions and National Lottery scale, courier services, and lottery affiliate economics. Reviewed quarterly.
Jul 18, 2026
Online Casino Statistics 2026
US online casino gross gaming revenue reached a record $10.73 billion in 2025, up 27.6%, while EGBA member operators generated EUR 18 billion in European online GGR at a 93.4% return-to-player rate. This reference page compiles online casino statistics by market: US iCasino revenue and launch year for all seven legal states, European and UK market data, global market-size estimates, game mix, RTP and margin, mobile share, and average player metrics. Reviewed quarterly.
Jul 18, 2026
Esports Betting Statistics 2026
Counter-Strike accounted for 57% of global esports betting handle across 2025 and League of Legends 27.3%, per the Global Esports Betting Monitor published by Sharpr with Abios on Kambi network data. This reference page compiles esports betting statistics: market size estimates and why they disagree, handle by title, event-count versus turnover mismatches, audience data, the skin-betting segment, regulatory status by market, and growth projections, with every figure attributed to the organisation that published it. Reviewed quarterly.
Jul 18, 2026
NGR Calculator 2026: Net Gaming Revenue Lookup Tables
The NGR lookup tool: deduction-by-deduction worked grids from GGR inputs of $50K to $5M, covering bonus cost, PSP fees, gaming tax by jurisdiction, and platform fees. Includes NGR margin benchmarks by vertical and the affiliate payout implications of NGR-based versus GGR-based RevShare. Every deduction assumption is stated so finance teams can reproduce each cell.
Jul 18, 2026