iGaming Affiliate Terms

A player who completes their first qualifying real-money deposit on an iGaming or sportsbook platform, typically the conversion event that triggers CPA payouts to affiliates.

A platform that consolidates slots, table games, and live casino content from multiple game studios into a single API integration, reducing the operational cost for casino operators to access a broad game library.

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

GGR is wagers minus winnings. NGR deducts bonuses, taxes, and fees from GGR. The difference impacts affiliate RevShare payouts by 30-50%.

NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.

The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.

A multiplier condition that determines how many times a player must wager bonus funds before those funds become withdrawable. Wagering requirements directly affect operator bonus costs and affiliate RevShare earnings.

A set of regulatory obligations and industry practices designed to protect players from gambling-related harm, with direct implications for how affiliate programs operate, advertise, and pay commissions.

Self-exclusion is a player-initiated process that allows individuals to voluntarily block themselves from accessing gambling platforms for a defined period, with legal implications for how operators and affiliates may market to those players.

Rakeback is a rebate paid to poker players or their affiliates based on the rake -- the commission charged by the poker room on each hand or tournament entry.

Net deposit is the total deposits made by a player or client minus their total withdrawals over a given period. It indicates how much money remains in the operator's system.

The deposit-to-bet ratio measures the relationship between a player's total deposits and total wagering activity, serving as a quality indicator for whether referred players are genuinely engaged.

A player who meets specific activity criteria -- such as minimum deposits, bets, or logins within a defined period -- used to determine affiliate commission eligibility and program performance.

The total cost of acquiring a new depositing player through affiliate and marketing channels, including commissions, bonuses, and operational overhead.

The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.

An iGaming affiliate program is a partner marketing structure where operators pay affiliates commissions for referring depositing players to online casino, sportsbook, or gaming platforms.

Casino affiliate tracking is the process of attributing player registrations, deposits, and gaming activity to the affiliate who referred them, forming the basis for commission calculation.

The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.

Player retention rate measures the percentage of acquired players who remain active over a defined period, directly affecting RevShare affiliate earnings.

Specialized affiliate management software designed for online casino operators with NGR-based RevShare, player tracking, and regulatory compliance.

Affiliate management software built for iGaming operators covering casino, sportsbook, and sweepstakes verticals with industry-specific deal logic.

Affiliate tracking and management software designed for sportsbook operators with real-time betting data, GGR-based commissions, and compliance tools.

Player segmentation is the practice of grouping referred players by behavior, value, or attributes to optimize affiliate payouts and program performance.

Player reactivation is the process of re-engaging dormant or lapsed players through targeted campaigns to restore their activity and generate new revenue.

An iGaming operator is a licensed company that runs online casino, sportsbook, or other gambling products and acquires players through affiliate programs, direct marketing, or proprietary channels.

Player churn prevention encompasses the strategies and systems operators use to identify at-risk players and reduce player attrition in iGaming programs.

Player acquisition cost (PAC) measures cost per acquired bettor including iGaming-specific factors, while CAC is a generic metric applicable across any industry.

Player protection encompasses the regulatory requirements and operational measures that iGaming operators implement to prevent gambling harm, including deposit limits, self-exclusion, and activity monitoring.

MGA and UKGC are two major gambling licenses: MGA (Malta) offers EU-wide reach with moderate costs, while UKGC (UK) provides access to a high-value market with strict compliance.

Real-money gaming refers to online gambling where players wager and win actual currency, requiring licensed operators and regulated affiliate programs.

A comparison of white-label solutions for launching a branded online casino versus a branded sportsbook, covering technology, licensing, revenue models, and affiliate programs.

GGR deductions are the operator costs subtracted from gross gaming revenue to calculate net gaming revenue (NGR), which forms the basis for RevShare affiliate commission payments.

Revenue Per Player (RPP) measures the average revenue an operator generates from each active player over a defined period, used to calibrate affiliate commission structures.

A mystery box affiliate program pays commissions to partners who refer users to online mystery box platforms where customers purchase randomized product boxes.

Mystery box sites sell randomized product bundles, while crypto casinos offer traditional gambling with cryptocurrency payments — both attract similar audiences but differ in regulation and revenue models.

Player verification is the process of confirming a player's identity, age, and location before allowing deposits, gameplay, or withdrawals on a gambling platform.

The mystery box revenue model generates profit from the margin between the price a user pays for a box and the expected value of items inside it.

Mystery box sites sell boxes with randomized physical or digital items; sweepstakes casinos use dual-currency models to offer casino-style games with prize redemption.

A lottery affiliate program pays partners a commission for referring players who purchase lottery tickets or subscribe to lottery draw services through the operator's platform.

A bingo affiliate program compensates partners for referring players to online bingo platforms, typically through CPA per depositor or RevShare on net bingo revenue.

A mystery box site is an online platform where users pay to open virtual boxes containing randomized physical or digital items, blending e-commerce mechanics with chance-based entertainment.

Lottery affiliates promote draw-based ticket products with lower margins and subscription models, while casino affiliates promote slots, table games, and live dealer products with higher per-player revenue.

A reload bonus is a promotional credit an operator gives existing players on a repeat deposit, used to drive redeposits and extend player lifetime value.

A VIP program is a tiered loyalty scheme operators use to reward and retain their highest-value players, concentrating revenue and lifting their lifetime value.

iGaming marketing covers the acquisition, retention, and reactivation strategies operators use to grow their player base across casino, sportsbook, and poker verticals.

Mystery box game is a digital format where a player pays to open a box and an RNG reveals a prize from a published pool with disclosed per-item drop rates.

Upgrader game is a mode on case and mystery box sites where a player risks current value for a chance at a higher-value item at a displayed win probability.

Case opening is a digital format where a player pays a key or credit to open a virtual case that reveals a randomized item by rarity tier and drop rate.

Case battles are a player-versus-player case-opening format where players open identical cases at once and the highest combined item value wins all rewards.

A loot box is a randomized in-game reward container players buy or earn to receive items of unknown value, a mechanic central to the gambling-regulation debate.

Live drops are a real-time public feed on a mystery box or case-opening site that displays the recent items and prizes won by players across the platform.

Drop rate is the disclosed probability of receiving a specific item or rarity tier from a mystery box, case, or gacha pull, expressed as a percentage.

Expected value is the probability-weighted average payout of a mystery box, found by multiplying each item value by its drop rate and summing the results.

Pity system is a bad-luck-protection mechanic that awards a high-tier item after a set number of unsuccessful pulls or opens.

Gacha mechanics are a randomized-reward system from Japanese mobile games where players pay to pull items from rarity tiers, the mobile analog of mystery boxes.

Variable reward is a reinforcement pattern where the timing or size of a payoff is unpredictable, the mechanic that drives engagement in randomized products.

A microtransaction is a small real money purchase of virtual goods or currency inside a game or app, the umbrella that includes loot boxes and box opens.

Supply drop is a randomized in-game reward container, sometimes earned through play and sometimes purchased, that reveals items by rarity tier when opened.

Mystery box subscription is a recurring-billing model that delivers a surprise box on a fixed schedule for a set fee.

GGR Tax is a government levy calculated as a percentage of an operator's Gross Gaming Revenue, payable to the licensing jurisdiction.