iGaming Affiliate Terms

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

GGR is wagers minus winnings. NGR deducts bonuses, taxes, and fees from GGR. The difference impacts affiliate RevShare payouts by 30-50%.

NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.

The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.

A multiplier condition that determines how many times a player must wager bonus funds before those funds become withdrawable. Wagering requirements directly affect operator bonus costs and affiliate RevShare earnings.

A set of regulatory obligations and industry practices designed to protect players from gambling-related harm, with direct implications for how affiliate programs operate, advertise, and pay commissions.

Self-exclusion is a player-initiated process that allows individuals to voluntarily block themselves from accessing gambling platforms for a defined period, with legal implications for how operators and affiliates may market to those players.

Rakeback is a rebate paid to poker players or their affiliates based on the rake -- the commission charged by the poker room on each hand or tournament entry.

Net deposit is the total deposits made by a player or client minus their total withdrawals over a given period. It indicates how much money remains in the operator's system.

The deposit-to-bet ratio measures the relationship between a player's total deposits and total wagering activity, serving as a quality indicator for whether referred players are genuinely engaged.

A player who meets specific activity criteria -- such as minimum deposits, bets, or logins within a defined period -- used to determine affiliate commission eligibility and program performance.

The total cost of acquiring a new depositing player through affiliate and marketing channels, including commissions, bonuses, and operational overhead.

The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.

An iGaming affiliate program is a partner marketing structure where operators pay affiliates commissions for referring depositing players to online casino, sportsbook, or gaming platforms.

Casino affiliate tracking is the process of attributing player registrations, deposits, and gaming activity to the affiliate who referred them, forming the basis for commission calculation.

The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.

Player retention rate measures the percentage of acquired players who remain active over a defined period, directly affecting RevShare affiliate earnings.

Specialized affiliate management software designed for online casino operators with NGR-based RevShare, player tracking, and regulatory compliance.

Affiliate management software built for iGaming operators covering casino, sportsbook, and sweepstakes verticals with industry-specific deal logic.

Affiliate tracking and management software designed for sportsbook operators with real-time betting data, GGR-based commissions, and compliance tools.

Player segmentation is the practice of grouping referred players by behavior, value, or attributes to optimize affiliate payouts and program performance.

Player reactivation is the process of re-engaging dormant or lapsed players through targeted campaigns to restore their activity and generate new revenue.

An iGaming operator is a licensed company that runs online casino, sportsbook, or other gambling products and acquires players through affiliate programs, direct marketing, or proprietary channels.

Player churn prevention encompasses the strategies and systems operators use to identify at-risk players and reduce player attrition in iGaming programs.