iGaming Affiliate Terms
Definitions for iGaming revenue terms, first-time deposit metrics, and gaming-specific affiliate deal logic.
Terms in this cluster
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
GGR vs NGR
GGR is the raw revenue from player activity (wagers minus winnings). NGR deducts bonuses, taxes, and fees from GGR. The difference directly impacts affiliate RevShare payouts and can reduce the effective commission base by 30-50%.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
Player Tracking
The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.
Wagering Requirement
A multiplier condition that determines how many times a player must wager bonus funds before those funds become withdrawable. Wagering requirements directly affect operator bonus costs and affiliate RevShare earnings.
Responsible Gambling
A set of regulatory obligations and industry practices designed to protect players from gambling-related harm, with direct implications for how affiliate programs operate, advertise, and pay commissions.
Self-Exclusion
Self-exclusion is a player-initiated process that allows individuals to voluntarily block themselves from accessing gambling platforms for a defined period, with legal implications for how operators and affiliates may market to those players.
Rakeback
Rakeback is a rebate paid to poker players or their affiliates based on the rake -- the commission charged by the poker room on each hand or tournament entry.
Net Deposit
Net deposit is the total deposits made by a player or client minus their total withdrawals over a given period. It indicates how much money remains in the operator's system.
Deposit-to-Bet Ratio
The deposit-to-bet ratio measures the relationship between a player's total deposits and total wagering activity, serving as a quality indicator for whether referred players are genuinely engaged.
Active Player
A player who meets specific activity criteria -- such as minimum deposits, bets, or logins within a defined period -- used to determine affiliate commission eligibility and program performance.
Player Acquisition Cost
The total cost of acquiring a new depositing player through affiliate and marketing channels, including commissions, bonuses, and operational overhead.
Player Lifetime Value
The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.