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Glossary Category

iGaming Affiliate Terms

Definitions for iGaming revenue terms, first-time deposit metrics, and gaming-specific affiliate deal logic.

Terms in this cluster

iGaming

FTD (First Time Deposit)

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FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

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iGaming

GGR (Gross Gaming Revenue)

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GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

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iGaming

GGR vs NGR

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GGR is the raw revenue from player activity (wagers minus winnings). NGR deducts bonuses, taxes, and fees from GGR. The difference directly impacts affiliate RevShare payouts and can reduce the effective commission base by 30-50%.

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iGaming

NGR (Net Gaming Revenue)

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NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.

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iGaming

Deposit Bonus

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A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.

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iGaming

Player Tracking

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The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.

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iGaming

Wagering Requirement

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A multiplier condition that determines how many times a player must wager bonus funds before those funds become withdrawable. Wagering requirements directly affect operator bonus costs and affiliate RevShare earnings.

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iGaming

Responsible Gambling

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A set of regulatory obligations and industry practices designed to protect players from gambling-related harm, with direct implications for how affiliate programs operate, advertise, and pay commissions.

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iGaming

Self-Exclusion

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Self-exclusion is a player-initiated process that allows individuals to voluntarily block themselves from accessing gambling platforms for a defined period, with legal implications for how operators and affiliates may market to those players.

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iGaming

Rakeback

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Rakeback is a rebate paid to poker players or their affiliates based on the rake -- the commission charged by the poker room on each hand or tournament entry.

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iGaming

Net Deposit

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Net deposit is the total deposits made by a player or client minus their total withdrawals over a given period. It indicates how much money remains in the operator's system.

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iGaming

Deposit-to-Bet Ratio

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The deposit-to-bet ratio measures the relationship between a player's total deposits and total wagering activity, serving as a quality indicator for whether referred players are genuinely engaged.

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iGaming

Active Player

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A player who meets specific activity criteria -- such as minimum deposits, bets, or logins within a defined period -- used to determine affiliate commission eligibility and program performance.

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iGaming

Player Acquisition Cost

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The total cost of acquiring a new depositing player through affiliate and marketing channels, including commissions, bonuses, and operational overhead.

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iGaming

Player Lifetime Value

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The projected total revenue a player generates over their entire relationship with an operator, used to set appropriate affiliate commission levels and evaluate acquisition channel profitability.

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