Janela de Atribuição
Janela de atribuição descreve o período após o clique em um link de afiliado durante o qual qualquer conversão qualificada é creditada ao afiliado que indicou.
What it means in practice
Uma janela de atribuição define o intervalo de tempo em que uma conversão pode ser creditada a um afiliado. Quando um usuário clica em um link de afiliado, um evento de tracking é iniciado, normalmente ao definir um cookie ou registrar um identificador server-side. Se o usuário concluir uma ação qualificada (como depósito, cadastro ou compra) dentro da janela, o afiliado recebe a comissão. Se a janela expirar antes da conversão, não há atribuição. A duração de cookie é o método tradicional de implementação para tracking baseado em navegador.
A atribuição pode ser implementada por vários métodos. O tracking baseado em cookie é a abordagem tradicional, mas vem sendo cada vez mais limitado por restrições do navegador a cookies de terceiros. O tracking server-side por meio de chamadas postback oferece atribuição mais confiável, não afetada pelas configurações do navegador. Muitos programas usam abordagens híbridas que combinam cookies first-party com confirmação server-side para manter a precisão à medida que o cenário de tracking evolui.
O tamanho da janela de atribuição afeta de forma significativa a dinâmica do programa. Janelas mais curtas favorecem o operador, pois reduzem o passivo de comissão: apenas conversões que ocorrem logo após o clique são atribuídas. Janelas mais longas favorecem o afiliado, pois capturam mais conversões, sobretudo em produtos com períodos de decisão extensos. As normas do setor variam: programas de iGaming costumam usar janelas de 30 a 90 dias, programas de Forex de 30 a 180 dias e programas de Prop Trading de 7 a 30 dias. As regras de qualificação costumam atuar em conjunto com a janela para definir quais conversões qualificam para pagamento.
How Janela de Atribuição works across industries
See how janela de atribuição is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 suporta janelas de atribuição configuráveis por campanha, parceiro ou marca, de janelas de conversão curtas à atribuição vitalícia, com tracking server-side que funciona de forma independente das limitações de cookie do navegador.
Frequently Asked Questions
Common questions about janela de atribuição, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
As janelas de atribuição variam por vertical e programa. No iGaming, 30 a 90 dias é o padrão. No Forex, as janelas vão de 30 a 180 dias. No Prop Trading, 7 a 30 dias é comum. Alguns programas usam atribuição vitalícia, em que o relacionamento com o afiliado persiste indefinidamente após o usuário ser vinculado a um parceiro.
Related Terms
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
Affiliate Attribution
Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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