Link de Afiliado
Um link de afiliado é uma URL única com parâmetros de rastreamento atribuída a um afiliado, que permite ao operador identificar cliques, conversões e comissões geradas por cada parceiro.
What it means in practice
Um link de afiliado é uma URL que contém parâmetros de rastreamento incorporados -- normalmente um ID de afiliado, um identificador de campanha e sub-IDs opcionais -- que permitem ao operador atribuir as ações de um visitante ao afiliado que o indicou. Quando um potencial cliente clica no link, o sistema de rastreamento registra o clique e define um cookie ou identificador server-side para manter a atribuição ao longo de toda a jornada do cliente.
Os links de afiliado são a base de toda atribuição de parceiros. Sem eles, os operadores não conseguem identificar qual afiliado gerou um determinado FTD, cadastro ou compra de desafio. O link conecta a fonte de tráfego ao evento de conversão e, por fim, à comissão CPA ou RevShare que o afiliado recebe.
O rastreamento moderno de afiliados vai além dos simples cliques em links. Os postbacks server-to-server (S2S) oferecem atribuição mais confiável ao confirmar conversões diretamente entre o sistema do operador e a plataforma de rastreamento do afiliado. A janela de atribuição define por quanto tempo após um clique o afiliado ainda pode receber crédito por uma conversão. Os parâmetros sub-ID permitem aos afiliados segmentar o próprio tráfego para otimização, e métricas como o EPC ajudam a avaliar quais links e campanhas geram mais receita por clique. Em conjunto, esses mecanismos formam a infraestrutura de rastreamento que torna as parcerias baseadas em performance mensuráveis e auditáveis.
How Link de Afiliado works across industries
See how link de afiliado is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 fornece aos afiliados links de rastreamento exclusivos que incluem IDs de parceiro, parâmetros de campanha e suporte a sub-IDs. A plataforma combina rastreamento por clique com atribuição via postback server-side para entregar relatórios precisos e em tempo real sobre tráfego e conversões gerados pelos parceiros.
Frequently Asked Questions
Common questions about link de afiliado, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Um link de afiliado é uma URL única atribuída a um afiliado específico que contém parâmetros de rastreamento. Quando um usuário clica no link e conclui uma ação qualificada, o sistema atribui essa conversão ao afiliado e calcula a comissão correspondente -- seja um CPA fixo ou uma porcentagem de RevShare sobre a receita gerada.
Related Terms
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Cookie Duration
Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
EPC (Earnings Per Click)
A performance metric that measures the average earnings generated per click on an affiliate link, used to evaluate the profitability of affiliate traffic.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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