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FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

Cookie duration is the length of time a browser cookie remains active after a user clicks an affiliate link. If the user converts within this window, the affiliate receives credit for the referral. Typical durations range from 30 to 90 days depending on the vertical and program.

The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.

An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.

Affiliate attribution is the process of identifying which affiliate or partner action led to a conversion, determining who earns the commission for a specific customer action.

Mobile tracking is the process of attributing affiliate-driven conversions that occur on mobile devices or within native apps, using methods adapted for mobile environments.

Conversion tracking is the technical process of recording when a referred user completes a defined action, such as a deposit or purchase, and linking it to the referring affiliate.