Regras de Qualificação
Regras de qualificação significa as condições que um cliente indicado precisa cumprir antes que o afiliado ganhe comissão, como depósito mínimo ou KYC.
What it means in practice
Regras de qualificação definem os critérios que um cliente indicado precisa satisfazer antes que uma conversão seja contada e o afiliado receba sua comissão. Sem essas regras, os operadores pagariam comissões sobre cada cadastro ou depósito, independentemente de o cliente ser legítimo, atender a requisitos regulatórios ou representar valor comercial genuíno.
Condições comuns de qualificação incluem limites mínimos de depósito, verificação de identidade por checagens de KYC, mínimos de atividade de aposta ou negociação, elegibilidade geográfica e períodos de retenção antes da aprovação do pagamento. Essas regras protegem os operadores de pagar CPA sobre tráfego de baixa qualidade ou fraudulento, incluindo contas falsas, autoindicações e clientes que depositam apenas para sacar imediatamente.
Regras de qualificação bem desenhadas equilibram a prevenção de fraude com a justiça para o afiliado. Se as regras forem rígidas demais, os afiliados podem achar o programa pouco atraente porque muitas indicações deixam de qualificar. Se forem frouxas demais, o operador absorve o custo da fraude de afiliados e do tráfego sem valor. A abordagem certa depende do vertical, do modelo de comissão e da tolerância a risco do operador. No Brasil, operadores regulados pela SECAP devem alinhar essas regras às exigências da Lei 14.790/2023.
How Regras de Qualificação works across industries
See how regras de qualificação is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 permite que operadores configurem regras de qualificação granulares por acordo, por parceiro ou por geografia. As regras podem incluir limites de depósito, status de KYC, mínimos de atividade e períodos de retenção, com comissões retidas automaticamente até que as condições sejam cumpridas.
Frequently Asked Questions
Common questions about regras de qualificação, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Regras de qualificação são condições que um cliente indicado precisa cumprir antes que o afiliado ganhe uma comissão. Existem para proteger o operador de pagar por conversões de baixa qualidade e para alinhar os incentivos do afiliado à aquisição genuína de clientes.
Related Terms
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Affiliate Fraud
Affiliate fraud is the deliberate manipulation of affiliate tracking, attribution, or conversion data to earn commissions that were not legitimately generated.
KYC (Know Your Customer)
A regulatory compliance process requiring businesses to verify the identity of their customers before or during the onboarding process, used across iGaming, Forex, and financial services.
Chargeback
A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.
Minimum Deposit
The minimum deposit is the lowest amount a player must fund to activate their account or qualify for an affiliate commission event like an FTD.
Affiliate Agreement
An affiliate agreement is the legal contract between an operator and affiliate that defines commission terms, obligations, restrictions, and termination clauses.
Conversion Tracking
Conversion tracking is the technical process of recording when a referred user completes a defined action, such as a deposit or purchase, and linking it to the referring affiliate.
Continue Learning
Free structured courses that cover this topic and more.
Affiliate Payout Management
How affiliate payouts work from conversion to cash transfer. Covers payout scheduling, qualification rules, multi-currency operations, reconciliation, and vertical-specific payout logic.
Affiliate Traffic Quality Management
How to evaluate, score, and optimize affiliate traffic quality across sources and verticals. Covers qualification rules, real-time monitoring, anomaly detection, and quality-based payout alignment.
Related Articles
Further reading on regras de qualificação and related affiliate program topics.
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