Hibrit Komisyon

Hibrit komisyon, tek bir affiliate anlaşması kapsamında iki farklı ödeme modelini, en yaygın haliyle CPA ve RevShare modellerini birleştirir; böylece operatörler hem dönüşüm hacmini hem de uzun vadeli müşteri değerini ödüllendirebilir.

What it means in practice

Bir Hibrit Komisyon anlaşması, aynı sözleşme içinde birden fazla ödeme modelini bir araya getirir. En yaygın yapı, CPA (Cost Per Acquisition) ile RevShare (Revenue Share) modelini birleştirerek affiliate'e hem anlık ödeme hem de uzun vadeli gelir payı sağlar.

Operatörler, ne saf CPA ne de saf RevShare modelinin ticari gerçekliklerine tam uymadığı durumlarda hibrit modele yönelir. Saf CPA, müşteri kalitesi açısından fazla riskli görünebilir; saf RevShare ise hızlı nakit akışına ihtiyaç duyan affiliate'ler için cazip olmayabilir. Hibrit anlaşmalar bu iki uç arasında köprü kurarak daha geniş bir ödeme modeli esnekliği sunar. Özellikle Türkiye'deki bahis sitesi operatörleri gibi yüksek hacimli piyasalarda bu yapı, affiliate işe alımını kolaylaştırmak için kritik bir araçtır.

Uygulamada hibrit mantığı hızla karmaşık bir hal alabilir. Programlar CPA bölümünü FTD (First Time Deposit) olayına bağlarken, RevShare bölümünü NGR (Net Gaming Revenue) veya başka bir gelir tabanı üzerinden hesaplayabilir. Bu nedenle yeterlilik kuralları netliği ve partner bazında yapılandırılabilirlik özellikle önem kazanır.

How Hibrit Komisyon works across industries

See how hibrit komisyon is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.

iGaming

Hibrit Komisyon in iGaming affiliate programs

Bahis sitesi ve online casino operatörleri, nitelikli ilk kez para yatıran oyuncular (FTD) için anlık CPA ödemesi yapıp gelecekteki oyuncu geliri üzerinden daha düşük bir RevShare ödemeye devam etmek amacıyla sıklıkla hibrit anlaşma kullanır. Bu yapı, affiliate'leri platformu tercih ettirirken uzun vadeli gelir payını da operatörde tutmaya yardımcı olur.
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Forex

Hibrit Komisyon in Forex partner and IB models

Forex aracı kurumları, SPK/CMB düzenlemeleri çerçevesinde fonlanmış hesaplar için CPA ile lotaj bazlı veya gelir paylaşım mantığını birleştirebilir. Bu yapı, partnerler hem başlangıçta kayıt hem de uzun vadede yüksek değerli trader getirdiğinde iyi çalışır.
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Prop Trading

Hibrit Komisyon in prop trading acquisition flows

Prop trading alanında hibrit anlaşmalar, ilk [challenge satın alma](/tr/glossary/challenge-purchase) için sabit ödemeyle tekrarlayan satın almalar veya fonlanmış hesap faaliyetleri üzerinden daha küçük bir sürekli komisyonu birleştirebilir.
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How Track360 handles this

Track360, yapılandırılabilir olay tetikleyicileri, katmanlı koşullar ve partner bazında formüller sayesinde hibrit anlaşma mantığını destekler. Operatörler, CPA, RevShare ve özel yeterlilik kurallarını tek bir anlaşma içinde birleştirebilir.

FAQ

Frequently Asked Questions

Common questions about hibrit komisyon, how it works in affiliate programs, and where it shows up across Track360's supported verticals.

Hibrit komisyon modeli, tek bir anlaşmada iki ödeme yöntemini, genellikle anlık CPA ile devam eden RevShare modelini birleştirir. Affiliate'ler hem hemen kazanır hem de uzun vadeli müşteri değerinden pay alır.

Related Terms

Commission & Payouts

CPA (Cost Per Acquisition)

iGamingForexProp Trading
Read Definition

CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.

Commission & PayoutsRead More →
Commission & Payouts

RevShare (Revenue Share)

iGamingForexProp Trading
Read Definition

RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.

Commission & PayoutsRead More →
iGaming

FTD (First Time Deposit)

iGamingForex
Read Definition

FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.

iGamingRead More →
Commission & Payouts

Payout Model

iGamingForexProp Trading
Read Definition

The structure that defines how and when affiliates are compensated for referred activity, including fixed payments, revenue shares, or hybrid combinations.

Commission & PayoutsRead More →
Commission & Payouts

CPL (Cost Per Lead)

iGamingForexProp Trading
Read Definition

A commission model where an affiliate earns a fixed payment for each qualified lead they generate, typically defined as a registration, form submission, or account opening that meets specified criteria.

Commission & PayoutsRead More →
Fraud & Compliance

Qualification Rules

iGamingForexProp Trading
Read Definition

Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.

Fraud & ComplianceRead More →
Commission & Payouts

CPA vs Hybrid Commission

iGamingForexProp TradingOnline CasinoSportsbook
Read Definition

CPA pays a one-time fixed amount per conversion. Hybrid commission combines a CPA payment with ongoing RevShare, balancing upfront payout with long-term alignment.

Commission & PayoutsRead More →
Commission & Payouts

Lifetime Commission

iGamingForexOnline CasinoSportsbook
Read Definition

Lifetime commission is a deal structure where an affiliate earns ongoing commission from a referred customer for as long as that customer remains active, with no expiration date.

Commission & PayoutsRead More →
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