Affiliate EPC Calculator & Benchmarks 2026

EPC (earnings per click) equals conversion rate multiplied by commission per conversion, so traffic converting at 1% into a $200 CPA runs a $2.00 EPC, and every grid on this page precomputes that multiplication across the realistic range: conversion rates from 0.5% to 5%, CPA payouts from $50 to $500, and RevShare deals valued by FTD lifetime NGR. The page then benchmarks what a good EPC looks like by vertical and traffic source, sets go/no-go thresholds for live campaigns, and maps EPC against CPC so media buyers can read profit per 1,000 clicks straight from a table. One convention note up front: many networks quote EPC per 100 clicks, which multiplies every figure here by 100.

EPC Formula: What the Calculator Computes

Two equivalent formulas produce EPC: total commissions / total clicks for measured campaigns, and conversion rate x commission per conversion for forecasting, and both return the same $1.44 for an affiliate earning $11,520 from 8,000 clicks at a 1.2% conversion rate and $120 CPA. The grids below use the forecasting form because it lets you look up an expected EPC before spending a dollar on traffic. For RevShare deals, commission per conversion is not a fixed payout but the discounted lifetime NGR share per FTD, which is why RevShare EPC gets its own grid with lifetime value as the input axis.

The formula derivations, EPC-per-100-clicks convention, and the full conversion chain live in the affiliate marketing math reference. For pricing the commission side of the multiplication, see the RevShare vs CPA calculator; this page assumes the deal is set and answers whether the traffic math works.

EPC Computation Grid: Conversion Rate x CPA Payout

The core grid spans conversion rates of 0.5-5% and CPA payouts of $50-$500, which covers roughly 95% of real affiliate campaigns from low-payout e-commerce offers to high-ticket Forex CPAs (Track360 analysis). Conversion rate here means click-to-commissionable-action: for iGaming that is click to qualified FTD, for Forex click to funded trader. Read your expected conversion rate down the left column and the offer's CPA across the top; the cell is your forecast EPC.

Qualification rules compress the effective grid: an offer paying $350 per FTD with a $20 minimum deposit and wagering requirement converts fewer clicks into commissionable actions than its raw signup rate suggests, typically cutting the click-to-qualified rate by 20-40% versus click-to-deposit. Always forecast with the qualified rate, not the deposit rate, or the grid will overstate EPC by the same 20-40%.

RevShare EPC Grid: FTD Lifetime Value

RevShare EPC equals conversion rate x (lifetime NGR per FTD x RevShare %), so at a 30% RevShare a player worth $600 lifetime NGR is a $180 commission event, and 1% conversion makes that a $1.80 EPC booked over the player's lifetime rather than at conversion. The grid below prices four lifetime-NGR tiers at a 30% RevShare. Cash arrives over 12-24 months: multiply any cell by roughly 0.85-0.90 to approximate present value at a 1-1.5% monthly discount rate, and remember month-one cash EPC is far lower than the booked figure.

EPC Benchmarks by Vertical

Vertical EPC bands span a 30x range, from $0.10-$0.60 in e-commerce to $2.00-$8.00 in prop trading, because payout size and conversion rate move in opposite directions across industries (Track360 analysis). The bands below describe content and SEO traffic on market-typical deals; paid traffic usually lands 20-40% lower on EPC because of broader intent, and hand-picked email lists land higher. Use the band to judge an offer's quoted network EPC: a quote far above the band usually reflects a small sample or a filtered subset of super-affiliates.

EPC Benchmarks by Traffic Source

Traffic source moves EPC by 10x at identical offers: SEO comparison pages convert pre-qualified intent at $2.00-$6.00 EPC while push and pop inventory struggles to clear $0.30 (Track360 analysis). The driver is intent depth, not volume. A reader finishing a detailed operator review has already self-qualified; a push-notification click has not. Program managers should read this table defensively too, because a partner delivering push traffic priced against review-site EPC assumptions will look like fraud in the cohort data even when it is merely low intent.

Campaign Go/No-Go Thresholds

The gate metric is the EPC:CPC ratio, and the standard thresholds are: scale above 1.5, optimize between 1.2 and 1.5, hold between 1.0 and 1.2, and kill or renegotiate below 1.0. The ratio compresses everything that matters about a paid campaign into one number, but apply it on cash EPC for RevShare deals: booked EPC includes commission you have not received, and campaigns funded on booked EPC run out of cash months before the tail pays. The decision table below adds the sample-size floor that keeps early reads honest.

Media Buying Margin: CPC vs EPC

Profit per 1,000 clicks equals (EPC - CPC) x 1,000, so a $2.00 EPC bought at a $1.00 CPC banks $1,000 per 1,000 clicks while the same EPC at a $3.00 CPC loses $1,000. The margin grid below crosses five CPC levels with five EPC levels; negative cells are printed in full because knowing the size of the loss matters when deciding whether optimization can close the gap. The break-even diagonal runs wherever CPC equals EPC.

Attribution integrity decides whether the grid reflects reality: cookie-only tracking loses 18-23% of conversions to blockers and cross-device journeys, which silently understates EPC and kills campaigns that were actually profitable. Server-to-server postback tracking closes most of that gap, and media buyers should demand it before trusting any go/no-go read near the 1.0-1.5 band where the measurement error exceeds the decision margin.

How to Calculate EPC: Step by Step

Five steps produce a decision-grade EPC, and step 4 is the one most spreadsheets skip: separating booked commission from cash received. Run the sequence per offer and per traffic source, because blending sources averages away the exact differences the benchmarks above are built to expose.

1. Count clicks from your tracker, not the network dashboard, and reconcile the two; discrepancies above 5-10% indicate lost postbacks or click fraud worth investigating before any EPC math.
2. Compute measured EPC = total commission earned / total clicks for the period, keeping CPA and RevShare earnings in separate columns.
3. Forecast expected EPC = click-to-qualified-action conversion rate x commission per conversion, using the qualified rate after minimum deposit, wagering, and KYC rules, not the raw signup rate.
4. Split RevShare EPC into booked (lifetime NGR share credited) and cash (actually paid this period), and run campaign go/no-go decisions on the cash figure.
5. Compare measured EPC against the vertical and traffic-source benchmark bands above, then against your CPC using the ratio thresholds: scale above 1.5, optimize at 1.2-1.5, kill below 1.0.

Methodology & Assumptions

One formula and 10 stated assumptions generate every grid on this page: EPC = conversion rate x commission per conversion, with RevShare commission valued at lifetime NGR per FTD x RevShare %. Benchmark bands are Track360 analysis of cross-program anonymized aggregates; they are starting points for your own campaign math, not guarantees. The assumptions:

• EPC is quoted per single click throughout; networks quoting per 100 clicks display figures 100x larger for identical performance.
• Conversion rate means click to commissionable action (qualified FTD, funded trader, completed purchase), not click to signup.
• The CPA grid range ($50-$500, CR 0.5-5%) covers market-typical offers; high-ticket Forex CPAs above $500 extrapolate linearly.
• RevShare EPC uses a 30% rate; other rates scale proportionally (a 40% deal multiplies the grid by 1.33).
• Lifetime NGR per FTD tiers ($300-$1,200) reflect casino and sportsbook cohorts observed across programs tracked on Track360 (Track360 analysis).
• Booked RevShare EPC ignores discounting; present value at 1-1.5% monthly discount is roughly 0.85-0.90x the booked figure over a 24-month tail.
• Vertical and traffic-source bands describe content/SEO traffic on market-typical terms; paid traffic typically runs 20-40% lower EPC.
• Go/no-go thresholds assume statistically meaningful samples: at least 1,000 clicks or 10 conversions before acting on a ratio.
• Tracking is assumed postback-based; cookie-only measurement understates EPC by roughly 18-23% and biases kill decisions.
• All figures are pre-tax, denominated in USD, and exclude affiliate-side operating costs other than media CPC.

Frequently Asked Questions

Five questions cover what EPC users ask most: the formula, what counts as good, the CPC relationship, RevShare treatment, and why network dashboards disagree with trackers.