Online Poker Statistics 2026: Revenue, Traffic & Market Data

Online poker accounted for 3% of the gross gaming revenue reported by European Gaming and Betting Association member operators in 2025, against 48% for casino games and 46% for sports betting, making poker the smallest of the three major online gambling verticals by revenue. The same pattern holds in the United States: New Jersey internet poker produced $30.3 million in 2025 while New Jersey online casino games produced $2.88 billion, per the New Jersey Division of Gaming Enforcement, so poker represents roughly 1% of that state's internet gaming win. Poker's economic weight is small, but its player engagement, tournament visibility and affiliate lifetime values are disproportionately large. This page compiles the regulated online poker numbers analysts most often need: revenue by country and US state, cash game traffic, tournament prize pools, operator concentration, mobile share, and the rake-based commission economics that make poker affiliate deals structurally different from casino NGR deals. It is reviewed quarterly.

Poker's Share of iGaming: 3% of European Operator Revenue

Poker is 3% of the online gambling revenue reported by EGBA member operators, the clearest regulator-adjacent measure of the vertical's size in Europe. The association's 2025 member data puts casino games at 48% of gross gaming revenue, sports betting at 46%, poker at 3% and all other products at 3%. That ratio has been stable for several years while the absolute size of the online market has grown, which means poker revenue is growing in cash terms but shrinking as a proportion of the industry. National regulator data tells the same story from a different angle. In Spain, the DGOJ recorded EUR 95.48 million of poker gross gaming revenue in 2025 against EUR 1,700.55 million for the online market as a whole, a 5.61% share, with the poker segment down 4.60% in a year when the overall Spanish online market grew almost 17%.

The Italy row deserves a note rather than a fabricated annual total. ADM publishes online poker as separate monthly cash game and tournament series rather than a single audited annual GGR line, and the two move in opposite directions: tournament poker collections reached EUR 140.5 million in December 2025 with player spend of EUR 12.07 million, while cash game spend has declined year on year through most of 2025. We have not summed those monthly series into an annual figure here because the tournament series reports collections rather than net revenue, and combining the two would produce a number that looks precise and is not comparable to the French or Spanish GGR definitions.

US Regulated Poker: Six Live States and a Shared Liquidity Pool

Six US states run live regulated online poker as of July 2026: Nevada, Delaware, New Jersey, Pennsylvania, Michigan and West Virginia. Three more, Connecticut, Rhode Island and Maine, have authorising legislation but no operator has launched a poker product in them. All six live states are signatories to the Multi-State Internet Gaming Agreement, the compact that lets licensed operators combine player pools across state lines, and Pennsylvania's accession in April 2025 was the single largest liquidity addition to the US pool since Michigan joined in 2022. Shared liquidity matters more in poker than in any other gambling product because poker revenue is a function of how many opponents a player can find, not of how much house edge an operator can apply.

Only New Jersey publishes a clean annual online poker revenue line, which is why almost every US poker market-size figure in circulation is an extrapolation from New Jersey and Pennsylvania onto the four states that do not disclose. Industry reporting commonly describes US regulated online poker as an industry of roughly $100 million a year. Track360's own reconciliation of the two states that do disclose, scaled by iGaming market size for the states that do not, puts the range at $120-160 million for 2025. We publish that as a range and as a Track360 estimate because there is no regulator-verified US total, and anyone citing a single point estimate for US online poker revenue is citing someone's model rather than a measurement.

Shared Liquidity in Europe: France, Spain and Portugal In, Italy Out

3 of the 4 countries that signed the 2017 European shared liquidity agreement have implemented it: France, Spain and Portugal share online poker player pools, and Italy has not. The French market has been the clearest beneficiary in recent reporting, with ANJ recording EUR 525 million of poker gross gaming revenue in 2025, growth of 6.5%, and a French online player base that reached 4.2 million unique players across all products, up 7.7%. Spain, which shares the same pool, went the other way in 2025 with poker GGR down 4.6%, showing that shared liquidity supports a market structure but does not on its own guarantee growth. Italy's continued absence is the most consequential open question in European poker: it is one of the largest regulated poker player bases in Europe, and its isolation is the main reason ADM tournament series and the France-Spain-Portugal pool cannot be compared directly.

• The shared liquidity pool covers France, Spain and Portugal; Italy signed the 2017 agreement but has not implemented it, keeping Italian players in a ring-fenced national pool
• France is the largest of the three sharing markets by published poker GGR, at EUR 525 million in 2025 per ANJ
• Spain's poker segment split 71.19% tournaments and 28.81% cash games in 2025, with tournaments falling 7.69% and cash games rising 4.02% per DGOJ
• Spanish online marketing spend across all products reached EUR 664.4 million in 2025, up 25.84%, which sets the competitive backdrop for poker acquisition in that market per DGOJ
• The United Kingdom does not publish a standalone remote poker GGY line comparable to the French or Spanish series, so we do not include a UK poker figure on this page

Traffic and Player Numbers: GGPoker Leads a Shrinking Cash Game Pool

GGPoker is the largest online poker network by cash game traffic, running at roughly 10,000 concurrent cash players in mid-2025 against PokerStars at roughly 2,000 to 4,000, according to independent traffic trackers including PokerScout. Both figures are down from their recent peaks. GGPoker peaked near 12,500 concurrent cash players in early 2024, PokerStars near 4,500 in late 2022, and the global seven-day moving average of tracked cash game players peaked near 32,000 in early 2024 after sitting around 25,000 in late 2022. Cash game concurrency is the industry's standard traffic proxy, but it is a partial measure: it counts ring game seats, not tournament entries, not mobile sessions, and not the private club and app-based ecosystems that sit outside tracked networks entirely.

Two structural points follow from this table for anyone modelling the vertical. First, tracked cash game traffic is consolidating rather than collapsing: GGPoker's lead widened even as its own concurrency fell, which is consistent with a market where liquidity concentrates on whichever network has the deepest games. Second, traffic declines and revenue growth can coexist, and did in France and New Jersey in 2025, because tournament volume, rake structures and mobile recreational play are not captured by cash game concurrency.

Tournament Prize Pools: $90.5 Million at the 2025 WSOP Main Event

The 2025 World Series of Poker Main Event generated a $90,535,500 prize pool from 9,735 entries, the third-largest field in the tournament's history, with $10,000,000 to champion Michael Mizrachi, 1,461 paid places and a $15,000 minimum cash. The 56th WSOP set new records across the series as a whole. Tournament prize pools are the most reliably published numbers in poker because they are announced by the organiser as a matter of course, which makes them the vertical's most citable data and also its most misleading: a prize pool is redistributed player money, not operator revenue. Operator revenue from a tournament is the entry fee component, typically in the range of 5-10% of the buy-in, not the prize pool itself.

• 2025 WSOP Main Event: 9,735 entries, $90,535,500 prize pool, $10,000,000 first prize, 1,461 places paid, $15,000 minimum cash
• The 2025 Main Event was the third-largest field in the event's history, and the 56th annual series set new overall records per WSOP
• Prize pool is not revenue: operator income is the tournament fee on top of the buy-in, conventionally 5-10%, so a $90.5 million prize pool corresponds to single-digit millions of operator revenue
• Online tournament series run by the major networks are the primary acquisition mechanism for poker affiliate traffic, because entry-fee promotions convert recreational players at higher rates than cash game offers
• Spain's 2025 data shows the risk in tournament dependence: tournaments are 71.19% of Spanish poker GGR and fell 7.69% year on year, while the smaller cash segment grew

Mobile Share: Strong Evidence of Dominance, Weak Public Measurement

The most recent verifiable published figure on poker mobile adoption is H2 Gambling Capital's finding that 85% of new online poker users signed up on smartphones, from 2023 analysis. No gambling regulator publishes a device split for poker specifically, and no poker network publishes one either. That gap is worth stating plainly rather than filling. What can be said with confidence is directional and comes from adjacent measured data: mobile devices generated 58% of European online gambling revenue in 2024 with a projection of about 67% by 2029 per EGBA and H2 Gambling Capital, and poker's recreational segment skews more mobile than its professional segment. Track360's working assumption for poker affiliate modelling is that mobile accounts for a clear majority of poker registrations and a smaller majority of poker rake, because high-volume multi-tabling players remain desktop-bound. That is an assumption, labelled as one, not a measurement.

Poker Affiliate Economics: Rake-Based RevShare Is Not Casino NGR

Poker affiliate RevShare is calculated on rake and typically runs 25-40% of net rake, whereas casino RevShare of 25-45% is calculated on net gaming revenue, so the 2 headline percentages describe entirely different bases. In casino, gross gaming revenue equals stakes minus winnings, so a player who loses heavily generates immediate commissionable revenue and a player who wins generates negative revenue. In poker the operator never has a position: it takes a percentage of each pot up to a cap in cash games, and a fee on top of each tournament buy-in. Commissionable revenue therefore scales with volume played rather than with player losses, which produces smoother, lower-variance, longer-lived affiliate earnings than casino deals and eliminates the negative-carryover disputes that dominate casino affiliate contracts.

Three operational implications follow. Rakeback and loyalty scheme costs must be defined explicitly in the affiliate contract as deductions or exclusions, because a generous rakeback programme can cut commissionable net rake by a double-digit percentage without the affiliate ever seeing the mechanism. Cross-product attribution needs to be resolved before launch, since every major US and European poker operator also runs casino and sportsbook products on the same wallet and a referred poker player who migrates to slots will otherwise generate revenue against the wrong commission schedule. And multi-state or multi-jurisdiction poker programs need geo-aware tracking, because MSIGA shared liquidity means a single tournament can contain players whose commercial terms, tax treatment and marketing rules differ by state. Affiliate promotional disclosures remain subject to the FTC endorsement guides in the United States and to UKGC and MGA licensee obligations in Europe, all of which apply to poker marketing exactly as they apply to casino marketing.

Methodology & Sources

Two source classes cover every figure on this page: named regulator and organiser publications, and Track360 estimates labelled inline with their method stated. This page follows a fixed process.

1. National market figures come directly from the publishing regulator: ANJ for France, DGOJ for Spain, ADM for Italy, the New Jersey Division of Gaming Enforcement and the Pennsylvania Gaming Control Board for those states. Currencies are reported as the regulator reports them and are not converted.
2. European aggregate product mix comes from EGBA member reporting, which covers association members rather than the entire EU market, and is labelled as such wherever it appears.
3. We do not publish a global online poker GGR total. No regulator or industry body measures one. The $6.2-6.3 billion market-size figures in circulation for 2025 come from commercial research firms including Grand View Research and Custom Market Insights, use differing scope definitions, and are cited here as third-party estimates rather than adopted as fact.
4. Traffic figures are seven-day moving averages of concurrent cash game players from independent trackers including PokerScout, rounded, and cover tracked public networks only. They exclude tournament entries, private club apps and untracked networks.
5. Tournament figures come from the World Series of Poker's own published results for the 2025 series.
6. Track360 estimates on this page are limited to three items: the $120-160 million US regulated poker revenue range (New Jersey and Pennsylvania disclosures scaled by iGaming market size for the four non-disclosing states), the affiliate commission bands (rate-card benchmarking across poker and casino programs), and the qualitative mobile-mix assumption. Each is labelled inline where it appears.
7. This page is reviewed quarterly, within 30 days of the ANJ and DGOJ quarterly releases; the next scheduled review follows the Q3 2026 regulator data.

Frequently Asked Questions

Five questions cover the online poker data points journalists and analysts request most often.