Click-to-Deposit Rate
Click-to-deposit rate measures the percentage of affiliate-referred clicks that result in a first-time deposit, indicating traffic quality and conversion funnel efficiency.
What it means in practice
Click-to-deposit rate (CTD) is a conversion metric that tracks what percentage of clicks on an affiliate link ultimately result in a qualifying deposit. Unlike general conversion rate, which may measure registrations, CTD specifically measures the deeper funnel event that triggers most CPA payouts or starts RevShare revenue accrual.
CTD is a primary indicator of traffic quality. A high click volume with a low CTD rate often signals misaligned traffic sources, poor landing page relevance, or incentivized traffic that registers but never deposits. Operators use CTD to compare affiliate performance, validate traffic sources, and set qualification rules that protect against low-quality referrals.
Benchmarking CTD varies by vertical and geography. iGaming typically sees CTD rates between 5% and 15% for quality content affiliates, while paid media affiliates may sit at 2-8%. Forex and prop trading programs often see lower CTD rates (1-5%) due to longer consideration cycles. Operators monitor CTD alongside deposit conversion rate and FTD rate to build a complete picture of funnel health.
How Click-to-Deposit Rate works across industries
See how click-to-deposit rate is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 tracks click-to-deposit rate at the affiliate, campaign, and geo level through S2S postback integration with operator payment systems. Operators can set minimum CTD thresholds as part of qualification rules to automatically flag underperforming traffic sources.
Frequently Asked Questions
Common questions about click-to-deposit rate, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
It varies by vertical and traffic type. iGaming content affiliates typically achieve 5-15% CTD, while paid media affiliates see 2-8%. Forex programs often range from 1-5% due to longer decision cycles. Compare CTD within your own program segments rather than against cross-industry averages.
Related Terms
Conversion Rate
The percentage of clicks or visitors that complete a desired action, such as making a first deposit, opening an account, or purchasing a trading challenge.
FTD Rate (First-Time Deposit Rate)
FTD rate is the percentage of referred users who complete a first-time deposit, measuring how effectively affiliate traffic converts into depositing players.
Deposit Conversion Rate
The percentage of referred users who complete a qualifying deposit, measuring the effectiveness of affiliate traffic in generating depositing customers.
Traffic Quality Score
A traffic quality score is a composite metric that evaluates the quality of traffic an affiliate sends, factoring in conversion rates, fraud signals, user behavior, and downstream value to score partner performance.
Affiliate KPI (Key Performance Indicator)
Affiliate KPIs are measurable metrics used to evaluate partner performance, including conversion rate, EPC, player value, and ROI.
Qualification Rules
Qualification rules are the conditions a referred customer must meet before the affiliate earns a commission, such as minimum deposit amounts, wagering requirements, or identity verification.
Click ID
A click ID is a unique identifier generated for each click on an affiliate tracking link, serving as the key that connects an initial click event to downstream conversions for attribution purposes.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
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