Sportsbook RevShare

RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.

A sportsbook affiliate is a marketing partner who drives bettors to a sportsbook operator in exchange for commissions, typically through CPA, RevShare, or hybrid deals tied to referred player activity.

Sportsbook CPA (Cost Per Acquisition) is a commission model where affiliates earn a fixed payment for each bettor they refer who meets a defined qualifying action, such as making a first deposit and placing a bet.

The betting margin (also called overround, vigorish, or juice) is the built-in profit margin a sportsbook applies to its odds, representing the difference between the true probability of outcomes and the implied probability reflected in the offered odds.

Player betting volume (also called handle or wagering volume) is the total amount of money wagered by a player or group of players over a given period, regardless of whether the bets win or lose.

Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.

GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.

Hybrid commission combines two payout models, most commonly CPA and RevShare, in a single affiliate deal so operators can reward both conversion volume and long-term customer value.

In sportsbook affiliate programs, CPA pays a fixed fee per qualified bettor, while RevShare pays an ongoing percentage of net sports betting revenue. The choice impacts affiliate earnings, operator costs, and program alignment with player quality.