EPC (Ganho por Clique)
EPC refere-se a uma metrica de desempenho que mede o ganho medio gerado por clique em um link de afiliado, usada para avaliar a rentabilidade do trafego.
What it means in practice
EPC (Ganho por Clique) é calculado dividindo o total de comissões ganhas pelo total de cliques em um link de afiliado em um período determinado. Por exemplo, se um afiliado gera R$ 2.500 em comissões a partir de mil cliques, o EPC é de R$ 2,50. Essa métrica oferece uma visão normalizada de quão eficazmente o tráfego se converte em receita, independentemente do volume.
O EPC importa para os dois lados de um programa de afiliados. Os afiliados usam o EPC para comparar ofertas e decidir para onde enviar seu tráfego: um EPC maior significa mais receita por visitante. Os operadores usam o EPC para avaliar a qualidade do tráfego de diferentes parceiros. A métrica se comporta de maneira distinta conforme o modelo de comissão: sob CPA, o EPC reflete a taxa de conversão multiplicada pelo pagamento fixo; sob RevShare (Participação na Receita), o EPC também incorpora a receita gerada por cada usuário convertido ao longo do tempo, tornando-se um indicador defasado.
Os operadores usam o EPC junto de outras métricas para otimizar seus programas de afiliados. Combinar o EPC com regras de qualificação ajuda a distinguir afiliados que geram tráfego de muitos cliques e baixa qualidade daqueles que geram menos visitantes, porém com maior conversão. Acompanhar o EPC em relação às taxas de FTD (Primeiro Depósito) revela se os problemas de qualidade estão na etapa de clique para cadastro ou de cadastro para depósito. No Brasil, operadores do mercado regulado de apostas alinham essa análise às diretrizes da SECAP sobre conversões válidas.
How EPC (Ganho por Clique) works across industries
See how epc (ganho por clique) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O painel de relatórios em tempo real do Track360 mostra a abertura de EPC por afiliado, campanha e geografia, ajudando operadores a identificar quais parceiros geram o tráfego de maior valor e a otimizar o desempenho do programa em todos os verticais.
Frequently Asked Questions
Common questions about epc (ganho por clique), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
O EPC é calculado dividindo o total de comissões de afiliado pelo total de cliques em um período específico. Por exemplo, R$ 5.000 em comissões a partir de 2.000 cliques resultam em um EPC de R$ 2,50. O cálculo pode ser feito por dia, semana, mês ou qualquer período personalizado.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
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