What it means in practice
GGR (Receita Bruta de Jogos) é a métrica de receita fundamental no setor de iGaming. Calculado como o total de apostas dos jogadores menos o total pago em prêmios, o GGR representa o valor retido pela casa em toda a atividade de apostas antes de qualquer dedução.
O GGR é relevante no marketing de afiliados porque serve de base para o cálculo de comissões em muitos acordos de RevShare (Participação na Receita). Alguns operadores pagam aos afiliados uma porcentagem do GGR, enquanto outros utilizam o NGR (Receita Líquida de Jogos), que deduz bônus, impostos, taxas de plataforma e outros custos do GGR antes de calcular a participação do afiliado. A escolha entre RevShare baseado em GGR ou em NGR afeta diretamente os ganhos do afiliado: uma comissão de 30% sobre GGR pode representar o dobro de um 30% sobre NGR, dependendo das deduções aplicadas.
Para os operadores, o GGR é o indicador de receita bruta. É também a métrica utilizada pela maioria dos reguladores para calcular impostos sobre jogos e taxas de licença. No Brasil, a SECAP (Secretaria de Avaliação, Planejamento, Energia e Loteria) e a regulamentação de apostas esportivas da Lei 14.790/2023 referem-se à receita bruta do operador em termos equivalentes ao GGR. O GGR não considera custos como bônus de depósito, que são deduzidos ao calcular o NGR. Compreender a relação entre GGR e NGR é essencial para afiliados que negociam acordos de RevShare, especialmente quando os termos comerciais incluem deduções como chargebacks ou políticas de Carryover Negativo.
How GGR (Receita Bruta de Jogos) works across industries
See how ggr (receita bruta de jogos) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
O Track360 suporta cálculos de RevShare baseados em GGR (Receita Bruta de Jogos) e em NGR (Receita Líquida de Jogos). Operadores podem definir fórmulas de dedução e configurar percentuais por afiliado em qualquer uma das métricas, com relatórios transparentes.
Frequently Asked Questions
Common questions about ggr (receita bruta de jogos), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
GGR significa Receita Bruta de Jogos (Gross Gaming Revenue). É calculado como o total de apostas dos jogadores menos o total pago em prêmios. Representa a receita bruta do operador com a atividade de jogos antes de deduções por bônus, impostos ou custos operacionais.
Related Terms
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Negative Carryover
Negative carryover is a policy where a negative revenue balance from one period is rolled into the next period and offsets future affiliate earnings before new commissions are paid out.
Deposit Bonus
A promotional incentive offered by an iGaming operator to new or existing players, typically matching a percentage of their deposit amount as bonus funds with wagering requirements.
Chargeback
A chargeback is a forced transaction reversal initiated by a customer's bank or payment provider, which can claw back revenue and reverse affiliate commissions already paid.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
House Edge
House edge is the mathematical advantage a casino holds over players on each game, expressed as a percentage of each wager the operator expects to retain over time.
High Roller
A high roller is a casino player who wagers large amounts, generating outsized revenue and requiring dedicated VIP management and affiliate attribution.
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