Deposit Tracking
Deposit tracking is the process of recording and attributing player deposits to the affiliate or partner who originally referred that player.
What it means in practice
Deposit tracking is the mechanism by which an operator records each player deposit and attributes it to the referring affiliate or partner. This is the foundation of most commission models: CPA deals pay on the first-time deposit, RevShare deals calculate revenue from deposited and wagered funds, and hybrid commission structures combine both. Without accurate deposit tracking, commission calculations break down.
Deposit events are typically captured through server-to-server (S2S) tracking or postback integrations. When a player makes a deposit, the operator's system fires a tracking event that includes the deposit amount, currency, payment method, and the click ID or tracking token that links the deposit back to the referring partner. This data feeds into real-time reporting dashboards.
Deposit tracking must distinguish between first deposits and subsequent deposits, as these trigger different commission actions. An FTD may trigger a CPA payout, while subsequent deposits contribute to ongoing RevShare calculations. Operators also use deposit tracking to measure player deposit velocity and identify traffic quality patterns across different affiliate sources.
How Deposit Tracking works across industries
See how deposit tracking is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 provides comprehensive deposit tracking with real-time reporting that attributes every deposit to the correct partner. The platform captures deposit events via S2S integrations and supports multi-currency deposits, first-vs-repeat deposit classification, and automatic commission triggering based on deposit rules.
Frequently Asked Questions
Common questions about deposit tracking, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Deposit tracking is the process of recording player deposits and attributing them to the referring affiliate. It uses S2S tracking or postback integrations to connect each deposit event to the partner who drove that player, enabling accurate commission calculations.
Related Terms
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
S2S Tracking (Server-to-Server)
S2S tracking records affiliate conversions server-to-server, bypassing the browser. Unaffected by ad blockers or cookie restrictions.
Click ID
A click ID is a unique identifier generated for each click on an affiliate tracking link, serving as the key that connects an initial click event to downstream conversions for attribution purposes.
Net Deposit
Net deposit is the total deposits made by a player or client minus their total withdrawals over a given period. It indicates how much money remains in the operator's system.
Player Deposit Velocity
Player deposit velocity measures the rate and frequency of deposits a player makes over a given period. It is used by operators and affiliate programs to assess player engagement, predict lifetime value, and identify unusual deposit patterns that may indicate problem gambling or fraud.
Real-Time Reporting
Reporting that updates as events happen, giving operators and affiliates immediate visibility into clicks, conversions, commissions, and program performance.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
Related Articles
Further reading on deposit tracking and related affiliate program topics.
Track360 and ClearSky-Network Announce Strategic Partnership to Empower iGaming & Forex Operators
Oct 27, 2025
The Sleeping Giant Awakes: The State of iGaming in Brazil (2025-2026)
Brazil’s iGaming market is booming. Explore new regulations, key players, market growth, and what operators must know to succeed in Brazil’s fast-rising iGaming industry.
Dec 9, 2025
🚀 Why an Affiliate Program is So Important – Understanding Forex & iGaming Affiliate Management Software
Discover why affiliate programs are essential for brokers and businesses in gaming and finance. Learn their benefits, best practices, and how platforms like Track360 make affiliate management seamless.
Feb 6, 2025
Beyond the Brazilian Boom: The New iGaming Frontier in LATAM 2026
While Brazil has dominated the headlines in recent years, the real story of 2026 is the rapid professionalization and expansion of the rest of Latin America.
Jan 15, 2026
Track360 Partners with Monopoly Markets to Elevate Forex Affiliate Tracking & Performance
Track360 announces strategic partnership with Monopoly Markets affiliate network
Jan 7, 2026
The State of iGaming in the USA and the Road to 2026
blog post about the current state of iGaming in the USA — where things stand in late 2025 / 2026, what recent polls and trends tell us, and what could come next.
Nov 30, 2025