EPC (Ingresos por Clic)
EPC (Ingresos por Clic) es una métrica de rendimiento que mide los ingresos medios generados por cada clic en un enlace de afiliado.
What it means in practice
El EPC (Ingresos por Clic) se calcula dividiendo el total de comisiones ganadas entre el número total de clics en un enlace de afiliado durante un periodo dado. Por ejemplo, si un afiliado genera 500 EUR en comisiones a partir de 1.000 clics, el EPC es de 0,50 EUR. Esta métrica ofrece una visión normalizada de la eficacia con la que el tráfico se convierte en ingresos, independientemente del volumen de tráfico.
El EPC importa a ambas partes de un programa de afiliados. Los afiliados lo usan para comparar ofertas y decidir adónde enviar su tráfico: un EPC más alto significa más ingresos por visitante. Los operadores lo usan para evaluar la calidad del tráfico de distintos partners. La métrica se comporta de forma distinta según el modelo de comisión: con CPA (Costo por Adquisición), el EPC refleja la tasa de conversión multiplicada por el pago fijo; con RevShare, el EPC también incorpora los ingresos generados por cada usuario convertido a lo largo del tiempo, lo que lo convierte en un indicador rezagado.
Los operadores usan el EPC junto a otras métricas para optimizar sus programas de afiliados. Combinar el EPC con las reglas de cualificación ayuda a distinguir entre afiliados que generan mucho clic de baja calidad y los que aportan menos visitantes pero con mayor conversión. Medir el EPC frente a las tasas de FTD (primer depósito) revela si los problemas de calidad del tráfico están en la fase de clic a registro o de registro a depósito. En España, los operadores con licencia de la DGOJ vigilan estos ratios para asegurar la calidad del tráfico captado.
How EPC (Ingresos por Clic) works across industries
See how epc (ingresos por clic) is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
El panel de informes en tiempo real de Track360 muestra el desglose de EPC por afiliado, campaña y geografía, ayudando a los operadores a identificar qué partners aportan el tráfico de mayor valor y a optimizar el rendimiento del programa en todos los verticales.
Frequently Asked Questions
Common questions about epc (ingresos por clic), how it works in affiliate programs, and where it shows up across Track360's supported verticals.
El EPC se calcula dividiendo el total de comisiones de afiliado entre el número total de clics durante un periodo concreto. Por ejemplo, 1.000 EUR en comisiones a partir de 2.000 clics dan un EPC de 0,50 EUR. El cálculo puede hacerse por día, semana, mes o cualquier periodo personalizado.
Related Terms
Affiliate Link
An affiliate link is a unique tracked URL assigned to an affiliate that attributes clicks, conversions, and commissions to the correct partner.
CPA (Cost Per Acquisition)
CPA is a commission model where an affiliate earns a fixed payment for each qualifying action, such as a deposit, registration, or purchase, that a referred user completes.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
FTD (First Time Deposit)
FTD is the first successful deposit made by a newly referred user. In iGaming and some broker programs, it is one of the most common qualification events used for CPA payouts and partner reporting.
LTV (Customer Lifetime Value)
The total revenue or profit a business expects to generate from a single customer over the entire duration of their relationship, used to evaluate affiliate traffic quality and optimize commission structures.
Postback
A postback is a server-to-server HTTP callback confirming a conversion event like a registration, FTD, or purchase. Unaffected by ad blockers or cookies.
Content Affiliate
A content affiliate drives referrals through SEO-optimized articles, reviews, and comparison content rather than paid advertising channels.
Content Affiliate vs Media Buyer
Content affiliates drive organic traffic through SEO content, while media buyers purchase traffic through paid channels. Each requires different program strategies.
Continue Learning
Free structured courses that cover this topic and more.
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