Live Dealer Tracking
Live dealer tracking refers to the attribution and performance measurement of affiliate-referred players who engage with live casino games. It involves tracking player activity across live dealer tables (blackjack, roulette, baccarat) and attributing the resulting revenue to the correct affiliate partner.
What it means in practice
Live Dealer Tracking is the process of attributing player activity in live casino games -- streamed in real time with human dealers -- back to the affiliate who referred the player. Live dealer games such as blackjack, roulette, baccarat, and game shows represent a growing segment of online casino revenue and require accurate tracking to ensure affiliates are properly credited.
Tracking live dealer activity presents specific challenges compared to standard slot or RNG (random number generator) game tracking. Live dealer platforms are often powered by third-party providers (such as Evolution or Pragmatic Play Live), meaning player activity data must flow from the live casino provider to the operator's platform and then into the affiliate tracking system. Any gaps in this data pipeline can result in inaccurate attribution or missed revenue.
For affiliates, live dealer games are significant because they tend to attract higher-value players with longer session times and higher average bets. Table game revenue from live dealer play often contributes meaningfully to an affiliate's RevShare earnings. However, the casino hold percentage on live table games is typically lower than slots, which affects the per-wager revenue contribution.
Operators who run robust live dealer tracking can provide affiliates with granular reporting on live casino performance, helping affiliates understand which player segments engage with live games and how that activity translates into revenue and commissions.
How Live Dealer Tracking works across industries
See how live dealer tracking is applied in the verticals Track360 supports, from qualification logic and payout structure to the operational context behind each model.
How Track360 handles this
Track360 supports tracking of player activity across all casino game types, including live dealer games. By integrating with operator platforms, Track360 enables accurate attribution of live casino revenue to the referring affiliate, providing transparent reporting across the full game portfolio.
Frequently Asked Questions
Common questions about live dealer tracking, how it works in affiliate programs, and where it shows up across Track360's supported verticals.
Live dealer players tend to have higher deposit amounts, longer sessions, and greater lifetime value than players who only play slots. Accurate tracking ensures affiliates are credited for the revenue generated by these high-value players, which can significantly impact RevShare earnings.
Related Terms
Player Tracking
The process of attributing individual player activity -- registrations, deposits, wagering, and revenue -- back to the affiliate who referred them.
Table Game Revenue
Table game revenue is the GGR generated from casino table games such as blackjack, roulette, baccarat, and poker. Table games typically have lower house edges than slots, meaning they produce less revenue per wager but often attract higher-spending players with longer session times.
Casino Hold Percentage
The casino hold percentage is the proportion of player wagers that the casino retains as revenue over time. It reflects the mathematical advantage built into casino games and directly determines how much GGR an operator generates from player betting activity.
GGR (Gross Gaming Revenue)
GGR is the total amount wagered by players minus the total amount paid out as winnings. It represents the raw revenue an iGaming operator earns from player activity before any deductions for bonuses, taxes, or operational costs.
NGR (Net Gaming Revenue)
NGR is the revenue that remains after an operator deducts costs such as bonuses, taxes, and platform fees from GGR. It is a common base for RevShare calculations in iGaming affiliate programs.
RevShare (Revenue Share)
RevShare is a commission model where an affiliate earns an ongoing percentage of the revenue generated by their referred customers, typically calculated on a monthly basis.
Online Casino Affiliate
An online casino affiliate is a marketing partner who drives traffic to an online casino through content, advertising, or other promotional channels in exchange for commissions based on player activity such as deposits, wagers, or generated revenue.
Attribution Window
The defined time period after a user clicks an affiliate link during which any qualifying conversion is credited to the referring affiliate.
Continue Learning
Free structured courses that cover this topic and more.
How to Migrate an Affiliate Program Without Breaking Attribution
A practical migration plan for operators moving from an existing affiliate or IB system. Map your stack, protect attribution, preserve payout logic, and move to a new setup without creating reporting chaos.
How to Structure Affiliate Commissions
CPA, RevShare, hybrid models, KPI-based deals, and multi-tier payout logic. How to pick the right structure for your program, negotiate without losing margin, and adjust as your affiliate base grows.
Related Articles
Further reading on live dealer tracking and related affiliate program topics.
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